大众传媒与媒介素养
1万+人选课
更新日期：2025/07/01| 开课平台： | 中国高校外语慕课平台 |
|---|---|
| 开课高校： | 北京外国语大学 |
| 开课教师： | 翟峥、杨华、孟晖 |
| 学科专业： | 文学 新闻传播学类 |
| 开课时间： | 2025/06/30 - 2025/08/25 |
| 课程周期： | 8 周 |
| 开课状态： | 开课中 |
| 每周学时： | - |
课程简介
“媒体”是信息传播的载体。无论你身处何处，总会接触到一些信息传播媒介。
今天，我们从错综复杂的各类媒介中获取大部分信息，能够解读多种类型的媒介信息就成为一项重要的能力。因此在学习大众传媒的同时，我们也要讨论媒介素养的问题。
课程大纲
- 试看Setting the Scene: An Exciting Preview of Your Media Journey
- Pre-Course Media Literacy Awareness Questionnaire
- Unit 1 Exploring Our World: The Media Landscape Unveiled
- 试看1.0 Lead-in
- 试看1.1 Foundations of Understanding: Media Literacy
- 1.2 Discussion
- 试看1.3 The Essence of Connection: About Communication
- 试看1.4 Frameworks of Insight: Key Communication Theories
- 试看1.5 Key Term Flashcards
- 试看1.6 Self-Assessment
- 1.7 Test for Unit 1
- Unit 2 Page Turners: The World of Books and Magazines
- 试看2.0 Lead-in
- 试看2.1 Turning Pages in Time: The History and Evolution of Book Publishing
- 2.1.1 Quiz
- 试看2.2 Periodical Progress: Tracing the Evolution of Magazine Publishing
- 试看2.3 Blending Stories and Sales: The World of Advertorials
- 2.4 Discussion
- 试看2.5 Key Term Flashcards
- 试看2.6 Self-Asseessment
- 2.7 Test for Unit 2
- Unit 3 Evolution of News: From Print to Digital
- 3.0 Lead-in
- 3.1 Headlines Through History: The Development of Newspapers
- 3.2 Decoding the Newspaper: Understanding Different Sections and News Stories
- 3.3 Truth or Tale: Detecting Fake News in the Digital Age
- 3.4 Discussion
- 3.5 Key Term Flashcards
- 3.6 Self-Asseessment
- 3.7 Test for Unit 3
- Unit 4 Tuning In: The Impact of Radio and Music
- 4.0 Lead-in
- 4.1 Echoes of Innovation: The History and Evolution of Radio and Recorded Music
- 4.2 Behind the Beats: Exploring the Music Industry
- 4.3 Discussion
- 4.4 Listening Between the Lines: How to Analyze a Song
- 4.5 Key Term Flashcards
- 4.6 Self-Assessment
- 4.7 Test for Unit 4
- Unit 5 The Television Revolution: A Cultural Mirror
- 5.0 Lead-in
- 5.1 The Evolution of the Living Room: Tracing the History of Television
- 5.2 The Rise of Binge-Watching: Understanding Streaming Services
- 5.3 Behind the Scenes and Beyond: The Allure of Reality Shows
- 5.4 Discussion
- 5.5 Key Term Flashcards
- 5.6 Self-Assessment
- 5.7 Test for Unit 5
- Unit 6 Behind the Scenes: The Magic of Film
- 6.0 Lead-in
- 6.1 Silver Screen Chronicles: The History and Evolution of the Film Industry
- 6.2 Viewing with Purpose: Techniques for Analyzing Films
- 6.3 Interview: How to get the most out of the movie-going experience?
- 6.4 Discussion
- 6.5 The Art of Influence: Understanding Product Placement in Movies
- 6.6 Reading Comprehension
- 6.7 Key Term Flashcards
- 6.8 Self-Assessment
- 6.9 Test for Unit 6
- Unit 7 Navigating the Digital Wave: Internet and Social Media
- 7.0 Lead-in
- 7.1 Navigating the Digital Frontier: An Introduction to the Internet and Social Media
- 7.2 Discussion
- 7.3 The Quest for Authenticity: Finding Credible Information Online
- 7.4 Guarding the Gates: Strategies for Online Safety and Security
- 7.5 Key Term Flashcards
- 7.6 Self-Assessment
- 7.7 Test for Unit 7
- Unit 8 Crafting Public Perception: The Art of Advertising and PR
- 8.0 Lead-in
- 8.1 The Power of Persuasion: Exploring the World of Advertising
- 8.2 Discussion
- 8.3 Building Bridges: The Art of Public Relations
- 8.4 Reading Comprehension
- 8.5 Key Term Flashcards
- 8.6 Self-Assessment
- 8.7 Test for Unit 8
- Wrapping Up: Key Takeaways from Our Media Journey
- Wrapping Up: Key Takeaways from Our Media Journey
- Final Exam
- Post-Course Media Literacy Awareness Questionnaire
- Final Exam
- 选修Reading
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