《广告心理学》是广告学专业的一门专业核心课程。广告心理学是一门广告学和心理学相交叉的学科，是心理学原理和方法在广告领域中的具体运用，主要研究广告传播过程广告传播者对广告信息进行加工的心理现象和规律。包括广告人的心理现象和规律，例如，观察力、移情能力、交往能力、调控能力和创造力等；也包括广告受众的心理现象和规律，如，注意、感觉、知觉、理解、记忆、需要、态度等等。

Advertising psychology is a core course of advertising major. Advertising psychology is an interdisciplinary discipline of advertising and psychology. It is the specific application of psychological principles and methods in the field of advertising. It mainly studies the psychological phenomena and rules of advertising information processing by advertising disseminators in the process of advertising communication. It includes the psychological phenomena and laws of advertisers, such as observation, empathy, communication, regulation and creativity. It also includes the psychological phenomena and rules of the advertising audience, such as attention, feeling, perception, understanding, memory, need, attitude and so on.