Chapter 1 Introduction
Section 1 Knowing about Financial and Economic English
Chapter 2 Brands and Branding
Lead-in
Section 1 Brands
Section 2 Branding
Section 3 Case Study
Chapter 3 Pricing Strategy
Lead-in
Section 1 Pricing Strategies I
Section 2 Pricing strategies II
Chapter 4 Marketing
Lead-in
Section 1 The 4Ps of Marketing
Section 2 Ethical and Social Responsibility in Marketing
Section 3 The Development of Advertising
Chapter 5 Employee Motivation
Lead-in
Section 1 Employee Motivation
Chapter 6 Investment
Lead-in
Section 1 Investment Strategies and Techniques
Section 2 Stock
Section 3 Bonds
Chapter 7 Accounting
Lead-in
Section 1 Accounting
Section 2 Bookkeeping Basics
Chapter 8 Budgeting
Lead-in
Section 1 Budgeting Ⅰ
Section 2 Budgeting Ⅱ
Study of Current Events and Politics
Report to the 20th National Congress of the Communist Party of China
Study of the Report to the 20th National Congress of the Communist Party of China
China: Democracy That Works
Demonstration of Students' Learning Achievements
Speeches and Presentations