商务英语
1万+ 人选课
更新日期:2024/11/28
开课时间2024/09/08 - 2025/01/31
课程周期21 周
开课状态开课中
每周学时-
课程简介

本课程的建设以学生为本、以实用为纲、以练习为主、并提供多样有声资讯为辅的原则, 通过教授学生各种不同术语的常用表达、各种不同场景的惯例等英语中的习惯用法,让学生逐步建立起在商务环境中英语表达的条件性反射一般的习惯,而且能够做到自然流露,达到脱口而出的水平。本课程提供了大量国际商务背景和商务情景,范围涉及公司结构,员工招聘,会议活动,客户服务,营销策略,产品销售,经营环境,公司文化等。通过听说读写、发言、讨论、角色扮演、模拟活动、辩论、演讲等各种活动,强化训练,使学生熟练掌握现代商务及对外贸易中的英语沟通技能。


主讲人:



徐丽华:西安交通大学经济与金融学院讲师,经济学博士,硕士生导师。曾访学于美国华盛顿大学(西雅图)。曾任教于美国内布拉斯加大学-林肯孔子学院,获当地教育局“优秀教学”证书。主要研究方向:国际贸易理论与政策。主要讲授课程:国际贸易、商务英语、全英文微观经济学等。因全英文课程“Microeconomics Theories and Applications”于2019年、2021年两度获西安交通大学“优秀授课教师”奖。参与、主持国家级、省部级课题。参与、主持多项省级、校级教改课题。发表学术论文10余篇。


团队成员:




杨凌:西安交通大学经济与金融学院副教授,经济学博士,洪堡学者。欧洲经济研究中心博士后(德国),美国罗格斯大学、联合国大学——世界经济发展研究院(芬兰)、瑞典麦拉达伦大学访问学者。主要研究领域为国际贸易、金融、区域经济等。在SSCI/SCI等中英文期刊发表论文20余篇,曾担任The Review of Regional Studies杂志“China’s interregional/spatial economy ”的专刊编辑,是Economic System Research, Growth and Change; Journal of Labor Productivity, China Economic Review等期刊的匿名评审人。




陈绍俭:西安交通大学经济与金融学院国际经济与贸易系副教授,西安交通大学经济学博士。研究方向:产业经济和国际贸易。在Journal of Business Ethics、Journal of Business Research、Australian Journal of Agricultural and Resource Economics及《经济科学》《国际贸易问题》等中英文代表期刊发表论文多篇;担任《China Economic Review》、《Economic Change and Restructuring》、《Emerging Markets Financeand Trade》、《Scandinavian Journal of Management》、《中国人口﹒资源与环境》等匿名审稿人;先后获得陕西省第十五次哲学社会科学优秀成果奖一等奖。

课程大纲
International Trade & Globalization
1.1International Trade
1.1.1 What is lnternational Trade ?
1.1.2. What Are the Advantages and Disadvantages of International Trade?
1.1.3 The Impact of Global Trade on Our Daily Lives
1.2 Globalizationt
1.2.1 What is Globalizationt
1.2.2 History-Archaic Globalizationt
1.2.3 Early Modernt
1.2.4 After 1970st
1.2.5 Economic Globalizationt
1.2.6 Cultural Globalizationt
1.2.7 Music and globalizationt
1.2.8 Globalization and gender
1.2.9 Support and criticism
Competition and E-commerce
2.1 Competitiont
2.1.1 What is Competition?
2.1.2 Three Levels of Economic Competitiont
2.1.3 Consumer Competitions - Games of Luck or Skill
2.1.4 Different Views about Competition
2.2. E-commerce
2.2.1 What is E-commerce
2.2.2 Impacts from E-commerce
Customer Service and Huamn Resource
3.1 Communicationt
3.1.1 What is Communicationt
3.1.2 Barriers to Effectiveness of Communicationt
3.1.3 Methods of Business Communication
3.2 Customer Service
3.2.1 What is Customer Service
3.2.2 Bad and Good Customer Service
3.2.3 The Cost of Poor Customer Service
3.3 Human Resource
3.3.1 Human Resources and Responsibilitiest
3.3.2 History of Human Resource
3.3.3 Origins and Development of the HR
Ways of Communicationt
4.1 Ways of Working & Making of Contactst
4.1.1 Ways of Working
4.1.2 Making of Contactst
4.2 Business Communication
4.2.1 Business Calls
4.2.2 Leaving and Receiving a Voicemail Message
4.2.3 Leaving and Taking Messages
4.3Email & Letter
4.3.1Formal and Informal Business Emails or Letters
4.3.2Social Letters
Internal Operation
5.1 Starting a Business
5.1.1 Key Points of Starting a Business
5.1.2 Type of Business
5.2 Recruitment
5.2.1 How to Write a Letter of Application?
5.2.2 How to Prepare for an Interview?
5.3 Art of Selling
5.3.1 Advertising and Sales Techiniques
5.4 Annual Reports
Meeting and Manner
6.1 Meeting
6.1.1 Arrange a Meeting
6.1.2 Useful Meeting and Discussing Phrasal Verbs
6.2 Business Code/ Protocol /Manner
6.2.1 Seats Arrangementt
6.2.2 Business Manner
Practice of International Trade
7.1 Inquiry,Offer,Counter Offer,Acceptance
7.1.1 Inquiry
7.1.2 Offer,Counter Offer
7.1.3 Acceptance and Price Negotiation
7.2 Terms of Payment
7.2.1 Terms of Payment
7.2.2 Ask for & Reply to Establishment/Amendment /Extension of L/C
7.2.3 Ask for Extension of L/C & Amendment to L/C
7.3 Packing and Shipment
7.3.1 Packing Introduction
7.3.2 Example Letters of Shipment
7.4 Complaints, Claims and Adjustments
7.4.1 Reasons of Complaints and Example Letters
7.4.2 Components and Structure of Complaint Letters
7.4.3 Rejecting a Claim,Adjustment& Settlement
7.5 Business Delegate
7.5.1 Why Need Business Delegate
7.5.2 Advantages and Disadvantages of Using Overseas Agents