第一章Culture

Basic Concepts - Culture

●1.1Culture

This microlecture introduces the location and features of Liangzhu, the first city in China and one of China's world heritages. The lecture also mentions the reasons of Liangzhu's sudden disappearing.

●1.2Liangzhu Ancient City: The First City in China

This micro-lecture introduces the origin, history and significance of Liangzhu ancient city, the first city and the 55th world heritage in China.

●1.3Introduction to America

This micro-lecture talks about the history, popular arts, civil rights, cities and work styles of America.

●1.4Introduction to Great Britain

This micro-lecture talks about the geographical location, population, cities, landscapes, food and drinks, religion and national characteristics of Great Britain.

●1.5Introduction to Canada

This micro-lecture elaborates on the geographical location, tourist attractions, Canadian cuisines, famous people, National Hockey League, the Canadian Eskimo dog of Canada.

第二章Communication

This micro-lecture introduces the definition, features and components of communication.

●2.1Communication

The micorlecture talks about the definition, contributing factors and characteristics of communication.

第三章Intercultural Communication

This micro-lecture mentions the origin, features, causes of intercultural communication and its four variables.

●3.1Intercultural Communication

This microlecture introducres the definition, causes and cases of intercultural communication.

●3.2Chinese Tea Culture

This microlecture introduces the origin, categories, effects of Chinese tea and its significance to the world as a whole.

●3.3Case 1 of Module 1 - Culture

Case 1 of Module 1 - Culture

●3.4Case 2 of Module 1 - Communication

Case 2 of Module 1 - Communication

第四章Hall's Culture Context ModelModel

Cultural Value Orientations - Kluckholn and Stodtbeck's Model

●4.1Hall's Culture Context Model

This micorlecture introduces Edward Hall's culture context model and its significance to intercultural communicaton. Culture context is divided into high context and low context.

●4.2Communication Styles in Cultural Contexts

This micorlecture discusses the different communication styles of and misunderstandings between the East and the West.

第五章Hofstede's Cultural Dimensions

Cultural Value Orientations - Hofstede's Cultural Dimensions

●5.1Power Distance

This microlecture introduces one of Hofstede's Cultural Dimensions -- power distance. The lecture talks about it's definition, characteristics and influences on intercultural communication.

●5.2Individualism and Collectivism

This microlecture introduces one of Hofstede's Cultural Dimensions -- individualism and collectivism. The lecture talks about it's definition, characteristics and influences on intercultural communication.

●5.3Uncertainty Avoidance

This microlecture introduces one of Hofstede's Cultural Dimensions -- uncertainty avoidance. The lecture talks about it's definition, characteristics and influences on intercultural communication.

●5.4Masculinity and Femininity

This microlecture introduces one of Hofstede's Cultural Dimensions -- masculinity and femininity. The lecture talks about it's definition, characteristics and influences on intercultural communication.

●5.5Case 1 of Module 2 - Individualism & Collectivism

Case 1 of Module 2 - Individualism & Collectivism

●5.6Case 2 of Module 2 - Power Distance

Case 2 of Module 2 - Power Distance

第六章Language and Culture

This micro-lecture focuses on five parts. Firstly, the lecturer talks about the power of language. Secondly, the relationship between language and culture is discussed. Thirdly, denotations and connotations of language are analyzed. Fourthly, connotations in intercultural communication are dealt with in detail. Finally, the lecture demonstrate some examples of the misuse of English in our life.

●6.1Language and Culture

This micro-lecture focuses on five parts. Firstly, the lecturer talks about the power of language. Secondly, the relationship between language and culture is discussed. Thirdly, denotations and connotations of language are analyzed. Fourthly, connotations in intercultural communication are dealt with in detail. Finally, the lecture demonstrate some examples of the misuse of English in our life.

第七章Norms of Social Interaction

Verbal Communication - Norms of Social Interaction

●7.1Goodbye

This micro-lecture tells about the formal, informal and internationally-accepted ways of saying goodbyes in foreign countries. Besides, the lecturer uses a video to explain the body language that can be applied in saying goodbyes such as waving ,handshaking and hugging. In the end, a quiz about goodbyes is given.

●7.2Greeting

This micro-lecture tells about the customs and rituals involved in greeting people. The lecturer mentions some greeting styles in North American countries, Asian countries and some European countries. Moreover, different situations are given to show that greeting can be different accordingly.

●7.3Addressing

This micro-lecture serves as a guide to addressing people in English language culture. The lecturer elaborates on the best ways to address people in different situations.

●7.4Benefits of Gratitudes

This micro-lecture tells about the importance of expressing gratitude in English Language cultures. Saying thanks is especially important in situations involving strangers and in work situations. Otherwise, you are supposed to have bad manners, The lecturer gives a lot of examples to demonstrate when and how to show gratitude.

●7.5Gift-giving Culture in Spain

Gift-giving in Spain

●7.6Gift giving Culture in South Korea

Gift-giving in South Korea

●7.7Gift-giving Culture in the United States

This micro-lecture talks about gift-giving etiquette in America.

●7.8Gift-giving Culture in Russia

This micro-lecture talks about gift-giving etiquette in Russia.

●7.9Case 1 of Module 3 - Language & Culture

Case 1 of Module 3 - Language & Culture

●7.10Case 2 of Module 3 - Norms of Social Interaction

Case 2 of Module 3 - Norms of Social Interaction

第八章Body Language

This micro-lecture focuses on five parts. Firstly, the lecturer talks about the power of language. Secondly, the relationship between language and culture is discussed. Thirdly, denotations and connotations of language are analyzed. Fourthly, connotations in intercultural communication are dealt with in detail. Finally, the lecture demonstrate some examples of the misuse of English in our life.

●8.1Body Language

This microlecture introduces the definition, categories and importance of body language, which has different interpretations in different cultures.

第九章Time

Firstly, the importance of time is mentioned. Secondly, time orientations and systems are analyzed.

●9.1Time

This microlecture talks about the definition and characteristics of three time orientations and their influences on intercultural communicaiton.

●9.2Time Concept in Spain

Time Concept in Spain

●9.3Time Concept in South Korea

Time Concept in South Korea

第十章Space

This microlecture talks aobut the different interpretations of space concepts in different cultures and their infuences on intercultural communicaiton.

●10.1Space

This microlecture talks aobut the different interpretations of space concepts in different cultures and their infuences on intercultural communicaiton.

●10.2Space Concept in the United States

This micro-lecture introduces how Americans interprets space.

●10.3Space Concept in Russia

This micro-lecture introduces how Russians interprets space.

●10.4Case 1 of Module 4 - Body Language

Case 1 of Module 4 - Body Language

●10.5Case 2 of Module 4 - Time Orientation

Case 2 of Module 4 - Time Orientation

第十一章Ethnocentrism and Stereotypes

Barriers and Bridges - Ethnocentrism and Stereotypes

●11.1Ethnocentrism and Stereotypes

This microlecture talks about the concepts, characteristics of ethnocentrism and stereotypes and their influences on intercultural communication. The lecture also introduces how to go beyond ethnocentrism and stereotypes.

●11.2British Stereotypes

This micro-lecture first explains the concept of stereotype, then elaborates on some British stereotypes such as weather, British people's national character of politeness and self-restraint, drinking habits and accent habits.

●11.3Canadian Stereotypes

This micro-lecture lists ten stereotypes in Canada and explains them in detail. They are about the myths and widespread clichés about Canada and Canadians.

第十二章Culture Shock and Adaptation

The micro-lecture is composed of  five parts. Firstly, the definition of culture shock is given. Secondly, the causes of culture shock are listed. Thirdly, the symptoms of culture shock are analyzed. Fourthly, several ways are mentioned as a cure of culture shock. Finally, intercultural adaptation with U and W curves is elaborated.

●12.1Culture Shock and Intercultural Adaptation

This microlecture introduces the definition, causes, symptoms and the U-curve of culture shock. The lecture also talks about the ways to overcome culture shock.

第十三章Acculturation and Identity

The micro-lecture takes Canada as an example to show that acculturation and identity are very important. The process of adaptation in response to a new culture can be divided into three or more personal stages in which language, social norms, schools and employment play important roles.

●13.1Acculturation, Identity, Adaptation in Canada

The micro-lecture takes Canada as an example to show that acculturation and identity are very important. The process of adaptation in response to a new culture can be divided into three or more personal stages in which language, social norms, schools and employment play important roles.

●13.2Case 1 of Module 5 - Stereotype

Case 1 of Module 5 - Stereotype

●13.3Case 2 of Module 5 - Cultural Identity

Case 2 of Module 5 - Cultural Identity

第十四章Education Context

This micro-lecture tells about the differences between the American and Chinese education systems. The American educational system is analyzed, which is quite different to Chinese one. School day, strive for perfection, respect for teachers, level of dependence, creativity and freedom are talked about in detail by the American lecturer. Finally, America's two most important national entrance examinations of SAT and ACT are mentioned.

●14.1Education: Comparing America and China

This micro-lecture tells about the differences between the American and Chinese education systems. The American educational system is analyzed, which is quite different to Chinese one. School day, strive for perfection, respect for teachers, level of dependence, creativity and freedom are talked about in detail by the American lecturer. Finally, America's two most important national entrance examinations of SAT and ACT are mentioned.

第十五章Business Context

This micro-lecture lists the differences of commerce at the consumer level between the two countries of America and China. The lecturer first tells about the differences of American and Chinese consumers in terms of shopping and travelling, then elaborates with great humor on the big conveniences of China's E-commerce, mentioning Taobao and Ali-Pay.

●15.1Commerce: Comparing America and China

This micro-lecture lists the differences of commerce at the consumer level between the two countries of America and China. The lecturer first tells about the differences of American and Chinese consumers in terms of shopping and travelling, then elaborates with great humor on the big conveniences of China's E-commerce, mentioning Taobao and Ali-Pay.

●15.2The Four New Great Inventions in China - High-speed Train

This micro-lecture mainly introduces one of the new great inventions in today's China, namely, high-speed train.

●15.3The Four New Great Inventions in China - Alipay, Online Shopping and Shared Bike

This micro-lecture introduces three of the new great inventions in today's China, namely, Alipay, online shopping and shared bike.

●15.4Case 1 of Module 6 - China's Disney

Case 1 of Module 6 - China's Disney

●15.5Case 2 of Module 6 -ICC in Belt & Road

Case 2 of Module 6 -ICC in Belt & Road