| 开课平台 | 学堂在线 |
|---|---|
| 开课高校 | 南开大学 |
| 开课教师 | 陈宇佳、刘婷婷、范雪丰、Carson Lewis Jenkins、任连萍、Scott McCabe、屈海林、Marianna Sigala |
| 学科专业 | 管理学旅游管理类 |
| 开课时间 | 2026/02/04 - 2026/07/21 |
|---|---|
| 课程周期 | 24 周 |
| 开课状态 | 开课中 |
| 每周学时 | - |
In this course, you will explore tourism research methods and relevant techniques.
You are able to understand the following topics: the starting point of raising a good research question, information search and paper writing, qualitative versus quantitative approach, research designs, the emerging issues in tourism and hospitality research and research ethics. Each of the above sessions will be offered by me and other leading professors from US, UK, Australia and Macao China, together. We hope to not only bring you the ideas of doing academic research in tourism field, but also to empower you with the ability to solve problems by yourselves.
Whether you are a new learner or someone with professional experiences in tourism industry, this course will be of high relevance to you!
1.1 Research Question and Research Objectives
1.2 Title Design
1.3 Literature Retrieval Method and Literature Databases
1.4 Information Collection and Academic Journals in Tourism
1.5 Literature Reading
Week 2 Qualitative versus Quantitative Approach
2.1 Philosophical Bases of the Two Approaches
2.2 Differences between the Two Approaches
2.3 Be Aware of Your Own Research Views
2.4 Research Example: Social Tourism
Week 3 Research Design I
3.1 Key Procedures in Qualitative Approach
3.2 Qualitative Data Collection and Analysis
3.3 Case Study and Content Analysis
3.4 Using Coding and Themes in Qualitative Research
3.5 Using Conceptual Framework in Qualitative Research
Week 4 Research Design II
4.1 Using Questionnaires in Quantitative Research
4.2 Using Experiment in Quantitative Research
4.3 Using Mixed Method
Week 5 Emerging Issues in Tourism and Hospitality Research
5.1 Current Research Priorities
5.2 Multi-Level/ Multiple Sources of Date Collection
5.3 Mixed Method and Interdisciplinary Research
5.4 Using Delphi Method in Research Design
Week 6 Research Ethics
6.1 Journal Publication
6.2 Academic Ethics
