Innovation and Entrepreneurship Foundation
Innovation and Entrepreneurship Foundation
少于1000 人选课
更新日期:2025/04/26
开课时间2024/09/02 - 2024/11/16
课程周期11 周
开课状态已结课
每周学时-
课程简介

It is important for people to have an entrepreneurial mindset, maintain a strong entrepreneurial spirit, and apply entrepreneurial spirit and skills to their work practices. The pursuit of innovation and entrepreneurship will also make you more influential. Innovation and Entrepreneurship  Foundation is a liberal arts course on innovation and entrepreneurship offered by Nanjing University of Posts and Telecommunications. Through the lectures of the teaching team led by Professor Zhao Bo, this course will help you to understand the inherent laws and the uniqueness of entrepreneurial activities, understand the characteristics of startups and the problems often encountered in the process of entrepreneurial management, explore the connotation of innovative entrepreneurship and summarize the experience of management innovation from the practice of entrepreneurship and ways to enhance competitiveness.It is not necessary to start a business to study and learn about entrepreneurship. All job holders and professional learners can adopt the concept of innovative entrepreneurship education to develop their own innovative thinking, innovative ability, entrepreneurship, teamwork capabilities and communication skills. These competencies and spirits are essential for 21st century innovators. For all types of people, it will make you more influential to pursue innovation and entrepreneurship. Therefore, this course is aimed at various groups interested in innovation and entrepreneurship.You will have the following benefits as you progress through this course.

First, understand entrepreneurship, shape and strengthen it and value its important role in career development.

Second, understand personalities, innovators and the entrepreneurial mindset. Develop learners' innovative thinking, positive entrepreneurial spirit and teamwork skills.

Third, understand the process and laws of entrepreneurship. Acquire entrepreneurial skills such as opportunity identification, innovation, resource integration, team building and knowledge integration. Understand the legal issues related to the establishment of a new business and grasp the focus of the management of a new business.

Fourth, provide an opportunity for learners from a variety of disciplines, including engineering science, social science and management, to collaborate. Learners will play a variety of managerial roles in the simulated company they build, embodying the whole process of innovative entrepreneurship and developing the ability to creatively analyze and solve problems.

 

课程大纲
Innovation and entrepreneurship activities
1.1 Innovation and entrepreneurship
1.2 Entrepreneurial process
Entrepreneurs and entrepreneurial opportunities
2.1 Types of entrepreneurship
2.2 Characteristics of entrepreneurs
2.3 Definition and identification of entrepreneurial opportunities
Resource utilization and feasibility analysis
3.1 Resource-Based Theory
3.2 Entrepreneurial resources and their utilization methods
3.3 Effective integration of external resources
3.4 Feasibility analysis
Establish an entrepreneurial team
4.1 Entrepreneurial team and its composition
4.2 Establishment of entrepreneurial team
4.3 Management of entrepreneurial team
Design a business model
5.1 Basic concepts of the business model
5.2 The core logic of the business model
5.3 Key components of the business model
5.4 Business model design
Write business plan
6.1 Contents of the business plan
6.2 Principles and skills of writing business plan
Entrepreneurship Finance
7.1 Dilemma and advantages of entrepreneurship financing
7.2 Entrepreneurship financing channels
7.3 Debt financing and equity financing
7.4 Entrepreneurship financing process
Establishment and management of new enterprises
8.1 Establishment of new enterprises
8.2 Survival of new enterprises
8.3 Management of new enterprises