0.1 课程导入leading in

1.1 商务信函的格式format of business letters

1.2 商务信函的组成部分1 components of business letters 1

1.3 商务信函的组成部分2 components of business letters 2

1.4 商务信函的组成部分3 components of business letters 3

1.5 商务信封 addressing envelopes

1.6 Business Letters-writing principles

2.1 寻找潜在客户的途径和客户开发的原则 Ways of finding potential customers; MAN principle

2.2 如何撰写一封好的开发信？how to write good establishment letters ?

2.3 建交信的基本框架Pattern of Establishment Letters

3.1 询盘的分类及应对方式The classification of enquiries and the way to respond

3.2 询盘的基础知识 basic knowledge of inquiry

3.3 一般询盘信及回复信general inquiry and reply letters

3.4 具体询盘信及回复信specific inquiry and reply letters

3.5 常用例句 Commonly used sentences

4.1 发盘基本知识 basic knowledge of offers

4.2 实盘信 firm offer

4.3 虚盘信 non-firm offer

4.4 报价单与价目表的区别 difference between quotation and price list

4.5 国际贸易术语

5.1 还盘的基本知识 basic knowledge of counter-offers

5.2 还盘信及反还盘信 counter-offer and re-counter offer letter

5.3 反还盘的技巧；句子撰写时常犯错误 skills of re-counter offer;Common errors

6.1 订单的基础知识 basic knowledge of order

6.2 订单信及回复信、续订单信order and reply letter, repeat letter

6.3 合同基本知识与缮制 basic knowledge and preparation of contract

7.1 支付的基本知识 basic knowledge of payment

7.2 支付信及回复信 payment letter and reply letter

7.3 支付信撰写中常出错句子及总结 common errors in payment letters and summary

7.4 swift

8.1 信用证的基本知识 basic knowledge of L/C

8.2 催开信用证及回复信 urge to open L/C and reply letter

8.3 修改信用证及回复信 amendment of L/C and reply letter

9.1 包装、运输及装运的基本知识 basic knowledge of packing,shipping marks and shipment

9.2 包装信函、唛头信函 letters of packing and shipping marks

9.3 装运信函 shipment letters

10.1 保险的基本知识 basic knowledge of insurance

10.2 保险信 insurance letter

10.3 保险单 insurance policy

11.1 索赔1 claim 1

11.2 索赔2 claim 2

12.1 谈判1 negotiation 1

12.2 谈判2 negotiation 2

12.3 谈判3 negotiation 3

12.4 谈判 4 negotiation 4

12.5 文化差异1 cultural diversity 1

12.6 文化差异2 cultural diversity 2