课程简介
我们课程的口号是：为祖国发声、替企业站台、促个人成长。课程受众群体是中国高校的在校大学生、研究生以及工作后需要学习商务英语的所有人员，课程特别适合希望进阶高阶有难度有挑战性的英语学习的财经类院校的学生和英语专业学生。对于希望在国际化竞争环境中，靠实力进行商务英语交流、表达和沟通的人群是适用的，对于应考托福、雅思和GMAT的考生也是有帮助的。在线课堂上，你将会接触到经管法跨文化等领域的15个商务专题，进行英语听力+口语表达技能练习，学习各类商务知识，在锤炼语言技能的同时，了解时下热门前沿的财经管理类知识，并且通过课程学习掌握相关商务词汇表达法（内涵和外延），使你能够对商务领域常用话题进行小组群面式探讨和专业表达。课程采取交际教学法，赋能学生，商务搭台，英语唱戏，听说领先，精泛结合，提高学生的站稳中国立场、拥有世界眼光、饱有人类情怀的沟通力和表达力。
课程大纲
反全球化趋势 Anti-globalization Trend
1.1 Part A Business News
1.2 Definition and benefits of globalization
1.3 Mini -case
国际贸易 International Trade
2.1 Economic openness and integration
2.2 Tariff and non-tariff trade barriers
2.3 Trade tension between the U.S. and China
2.4 Fairness in trade
2.5 Former central bank governor Zhou Xiao Chuan on RMB exchange rate
解读经济 Making Economic Sense
3.1 Part A Business News
3.2 Part B business report in face of the worst financial crisis
3.3 Part C How to be exuberant and rational
国际品牌与广告 Global Brands and Advertising
4.1 Part A Business News
4.2 Part B Do search engine ads really work
4.3 Part C A memoir of Jack Trout
新媒体与网络营销 New Media and Internet Marketing
5.1 Part A Business News
5.2 Part B The Internet has revolutionized marketing
伟大管理者和领袖 Management Gurus and Great Leaders
6.1 Part A Business News: Management gurus and great leaders
6.2 Part B 10 things great managers do
组织与激励 Organization and Motivation
7.1 Introduction
7.2 Part A Business News
7.3 Part B 5 Ways to motivate staff in a small business
7.4 Part C Motivation & organizational behavior at Marriott
创业与创新 Innovation and Entrepreneurship
8.1 What is innovation: the primary driving force of economic development?
8.2 Innovation in action (cases)
8.3 Innovation in Entrepreneurship
8.4 Great businesses don't start with a plan
金融世界 Financial World
9.1 Part A Business News
9.2 Part B What caused financial crisis
9.3 Part C China gold rush hides different strategies
理性投资 Making Investment Rationally
10.1 Part A Business News
10.2 Part B The Commodities gusher
10.3 Part C Edward Lampert---one of the extraordinary investors of our age
商业法律前沿动态 On the Business Legal Front
11.1 Part A Business News
11.2 Part B Interview: modern monopolists are redefining competition
文化差异与禁忌 Cultural Differences and Taboos
12.1 Part A Introduction
12.2 Part B Business News
12.3 Part C Nonverbal communication
战略与竞争优势 Strategy and Competitive Advantage
13.1 Part A Business News
13.2 Part B Interview
13.3 Part C Mini-case listening: discussing and speaking
企业社会责任 A Socially Responsible Corporation
14.1 Part A What is Corporate Social Responsibility (CSR) - definition
14.2 Part B Four components of CSR
14.3 Part C Benefits of CSR
14.4 Part D Corporate stakeholders
人工智能与虚拟现实 Artificial Intelligence and Virtual Reality
15.1 Part A Artificial intelligence-definition
15.2. Part B How it will transform business
15.2 Part C The future of artificial intelligence
1.1 Part A Business News
1.2 Definition and benefits of globalization
1.3 Mini -case
国际贸易 International Trade
2.1 Economic openness and integration
2.2 Tariff and non-tariff trade barriers
2.3 Trade tension between the U.S. and China
2.4 Fairness in trade
2.5 Former central bank governor Zhou Xiao Chuan on RMB exchange rate
解读经济 Making Economic Sense
3.1 Part A Business News
3.2 Part B business report in face of the worst financial crisis
3.3 Part C How to be exuberant and rational
国际品牌与广告 Global Brands and Advertising
4.1 Part A Business News
4.2 Part B Do search engine ads really work
4.3 Part C A memoir of Jack Trout
新媒体与网络营销 New Media and Internet Marketing
5.1 Part A Business News
5.2 Part B The Internet has revolutionized marketing
伟大管理者和领袖 Management Gurus and Great Leaders
6.1 Part A Business News: Management gurus and great leaders
6.2 Part B 10 things great managers do
组织与激励 Organization and Motivation
7.1 Introduction
7.2 Part A Business News
7.3 Part B 5 Ways to motivate staff in a small business
7.4 Part C Motivation & organizational behavior at Marriott
创业与创新 Innovation and Entrepreneurship
8.1 What is innovation: the primary driving force of economic development?
8.2 Innovation in action (cases)
8.3 Innovation in Entrepreneurship
8.4 Great businesses don't start with a plan
金融世界 Financial World
9.1 Part A Business News
9.2 Part B What caused financial crisis
9.3 Part C China gold rush hides different strategies
理性投资 Making Investment Rationally
10.1 Part A Business News
10.2 Part B The Commodities gusher
10.3 Part C Edward Lampert---one of the extraordinary investors of our age
商业法律前沿动态 On the Business Legal Front
11.1 Part A Business News
11.2 Part B Interview: modern monopolists are redefining competition
文化差异与禁忌 Cultural Differences and Taboos
12.1 Part A Introduction
12.2 Part B Business News
12.3 Part C Nonverbal communication
战略与竞争优势 Strategy and Competitive Advantage
13.1 Part A Business News
13.2 Part B Interview
13.3 Part C Mini-case listening: discussing and speaking
企业社会责任 A Socially Responsible Corporation
14.1 Part A What is Corporate Social Responsibility (CSR) - definition
14.2 Part B Four components of CSR
14.3 Part C Benefits of CSR
14.4 Part D Corporate stakeholders
人工智能与虚拟现实 Artificial Intelligence and Virtual Reality
15.1 Part A Artificial intelligence-definition
15.2. Part B How it will transform business
15.2 Part C The future of artificial intelligence