全球商务
1万+ 人选课
更新日期:2025/05/26
开课时间2025/03/04 - 2025/07/01
课程周期17 周
开课状态开课中
每周学时-
课程简介

本课程是专门为本科学生设计的文化素质公选课程,不受学生本身所学专业限制。希望通过课堂讲授、团队讨论、专题研讨、在线学习、团队论文写作和展示等手段和方式,在本科学生已有的英语应用能力的基础之上建立其对全球商务常识的一般性了解。

整个课程内容主要包括以下几个方面:解释全球不同国家间存在差异的表现和原因;回顾国际贸易和投资中的经济和政治因素;介绍全球货币体系的功能和表现形式;审视国际商务的战略和结构要素;述评国际商务不同功能性领域的特定功用;简介在过去三十多年中中国大陆市场上由跨国企业进行的外来直接投资的相关发展;介绍对于全球投资者而言如何在中国大陆市场进行商务运作。

课程大纲

1. Globalization

1.0 Globalization

1.1 What is globalization (1)

1.1 What is globalization (2)

1.2 The emergency of global institutions

1.3 Drivers for globalization

1.4 The changing demographics of the global economy

1.5 The globalization debate

1. Globalization

1. Globalization

2. Country Differences

2.1 National difference in political economy

2.2 Political economy and economic development

2.3 Differences in culture

2.4 Ethics in global business

3. The Global Trade and Investment Environment

3.1 International trade theory

3.2 The political economy of international trade

3.3 Foreign direct investment

3.4 Regional economic integration

3. The Global Trade and Investment Environment

4. Global Money System

4.1 The foreign exchange market

4.2 The international monetary system

4. Global Money System

5. The Strategy of Global Market

5.1 The strategy of international business

5.2 Entering foreign markets

5. The Strategy of Global Market

6. Global Business Functions

6.1Exporting, importing and countertrade

6.2Global production, outsourcing, and logistics

6.3 Global marketing and R&D

6.4 Global Human Resource Management

6.Global Business Functions

7. Foreign Direct Investment in Mainland China Market after 1980s

7.1 Overview of Chinese Economy after 1949

7.2 Foreign direct investment in China after1980s

7.3 Challenges facing China’s economy