课程简介
本课是微观经济学基础课，主要介绍市场中个体经济行为及其决策（见下图），适用于经济学初学者。课程特色在于“趣修”：采用PBL（Problem-Based Learning）教学模式，用最生活的语言和最生动的案例，将晦涩难懂的经济学原理趣味化，帮助学习者轻松了解经济学基本观点并获得感性认知。
课程大纲
理性冲击波：经济学基本逻辑 The Basic Logic of Economics
- 1.1 导学 Introduction
- 1.2 嗨，什么是经济学 What is Economics
- 1.3 人们如何选择权衡 How People Face Trade-offs
- 1.4 人们如何做出最优决策 How People Make Optimal Decisions
- 1.5 人们如何进行互动 How People Interact
- 1.6 整体经济是如何运行的 How the Economy as a Whole Works
- 1.7 冷静的头脑:作为科学家的经济学家 Rational Mind: Economist as Scientist
- 1.8 善良的心地：作为政策顾问的经济学家 Kind mind: Economist as Policy Advisor
- 1.9 聊聊微观与宏观 Comparing Micro- and Macro-Economics
- 1.10 嗨经济侃世界：斯密与无形的手 Hi Econ: Adam Smith and the Invisible Hand
- 1.11 章节测验 Unit Test
价格的平衡术：供求定理 The Law of Supply and Demand
- 2.1 翻滚的过山车：什么是价格 What is Price
- 2.2 看不见的“左手”：需求 The Invisible "Left Hand": Demand
- 2.3 说变就变：是什么影响了需求 The Ever-Changing Market: the Determinants of Demand
- 2.4 左右手互搏之术：市场均衡 Hand to Hand Combat: Market Equilibrium
- 2.5 嗨经济侃世界：拿破仑为什么会失败 Hi Econ: Why did Napoleon Fail
- 2.6 对抗看不见的手：市场的回击 Confronting the Invisible Hand: The Counterattack of Market
- 2.7 看不见的“右手”：供给 The Invisible "Right Hand": Supply
- 2.8 嗨经济侃世界：市场限价有用吗 Hi Econ: Are Price Controls Effective
- 2.9 章节测验 Unit Test
薄利未必多销：弹性理论 The Theory of Elasticity
- 3.1 橡皮筋与尼龙绳：需求价格弹性 The Price Elasticity of Demand
- 3.2 不一样的烟火：影响弹性的因素 Determinants of Elasticity
- 3.3 薄利未必多销：弹性与收益 Small Profits but Quick turnover not Always Work: Elasticity and Revenue
- 3.4 举一反三：其他弹性 Learn by Analogy: Other Elasticities
- 3.5 真实世界的弹性运用 Applications of Elasticity in the Real World
- 3.6 嗨经济侃世界: 聊聊弹性与选股票 Hi Econ: Elasticity and Stock Selection
- 3.7 章节测验 Unit Test
把钱用在刀刃上：消费者选择理论 The Theory of Consumer Decision Making
- 4.1 花钱买开心：效用与边际效用递减 The Utility and the Diminishing Marginal Utility
- 4.2 甜蜜的负担：预算和偏好 Sweet Burden: Budget and Preferences
- 4.3 把钱用在刀刃上：消费者均衡 Spend Efficiently: Consumer Equilibrium
- 4.4 嗨经济侃世界：如何应用消费者行为理论 Hi Econ: How to Apply the Consumer Behavior Theory
- 4.5 章节测验 Unit Test
绝不做亏本的买卖：生产与成本 Production and Cost
- 5.1 赢了它，才能赢得全世界:不一样的经济成本 Different Economic Costs
- 5.2 三个和尚没水喝：生产与成本 Three Monks without Water to drink: Production and Cos
- 5.3 企业要考虑哪些代价:边际成本和沉没成本 Marginal Costs and Sunk Costs
- 5.4 嗨经济侃世界:一个花盆能否供养全世界 Hi Econ: Can a Flower Pot Support the World?
- 5.5 长期中如何取胜：规模经济与规模不经济 How to Win in the Long Run: Economies of Scale and Diseconomies of Scale
- 5.6 章节测验 Unit Test
市场里的冰火两重天：完全竞争与垄断 Perfect Competition and Monopoly
- 6.1 企业的终极目标: 利润最大化 The Ultimate Goal of Enterprises: Profit Maximization
- 6.2 理想的世界：完全竞争市场 The Ideal world: A Perfect Competitive Market
- 6.3 嗨经济侃世界：凡客的故事 Hi Econ: The Story of Vancl
- 6.4 继续经营与否：竞争厂商的决策 Stay in Business or Not: the Decision-making of Competitive Firms
- 6.5 独此一家的买卖：垄断市场 The only business: Monopoly
- 6.6 嗨经济侃世界: 造币厂会不会亏损? Hi Econ: Will the Mint lose money?
- 6.7 章节测验 Unit Test
风云变幻的生意场： 不完全竞争市场 Imperfect Competitive Market
- 7.1 现实世界的市场：不完全竞争 The Market in the Real World: Imperfect Competition
- 7.2 你用过哪几代苹果：产品开发与市场营销 Product Development and Marketing
- 7.3 囚徒的困境：寡头的博弈 The Prisoner's Dilemma: the Game of Oligarchs
- 7.4 嗨经济侃世界: OPEC 如何引发了荷兰病? Hi Econ:How did OPEC Cause the Dutch Disease?
- 7.5 章节测验 Unit Test
相互打工的世界：要素与收入分配理论 Factors and Income Distribution
- 8.1 论功行赏：什么是生产要素 What are the Factors of Production
- 8.2 用工的学问：劳动需求 The Knowledge of Employment: Labor Demand
- 8.3 休闲还是劳动：劳动供给 Leisure or Work: Labor Supply
- 8.4 谁动了我的奶酪：工资的决定 Who Moved My Cheese: The Determination of Wage
- 8.5 嗨经济侃世界: 幸福是靠奋斗出来的 Happiness Comes from Hard Work
- 8.6 章节测验 Unit Test
市场不是万能的：福利经济学 Welfare Economics
- 9.1 金无足赤：市场失灵 There Is No Pure gold: Market Failure
- 9.2 经过农田的火车：外部性与市场无效率 Externalities and Market Inefficiency
- 9.3 江湖事能否江湖了：解决外部性问题 Solutions to Externalities
- 9.4 公地的悲剧：公共物品与共有资源 Public Goods and Common Resources
- 9.5 我的心思你别猜：信息不对称 Don't Guess: Information Asymmetry
- 9.6 嗨经济侃世界: 为什么外出旅游容易被骗? Hi Econ: Why It Is Easy to be Deceived When Traveling?
- 9.7 章节测验 Unit Test
宏观小知识：嗨经济侃世界
- 10.1 请进来与走出去： GDP和GNP
- 10.2 经济增长：李约瑟之谜
- 10.3 谁更可怕：通货膨胀与紧缩
- 10.4 谁更给力：财政政策与货币政策
- 10.5 未来已来：经济变量的逻辑关系
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