第一章Unit One The Importance of Etiquette

This unit focuses on the importance of etiquette and typical etiquette in China and in North America. It includes three texts. Text A is about the importance of etiquette, Text B is about typical Chinese etiquette and Text C is about etiquette in North America. After learning this unit, students are expected to know the meaning and importance of etiquette, some typical Chinese etiquette and etiquette in North America.

●1.1Text A The Importance of Etiquette

This text tells us the meaning and especially the importance of etiquette, for example, the rules of etiquette govern how people behave ;it can help you to maneuver through any situation with ease and you will have confidence and put your companion at ease and proper etiquette will get you noticed, etc. After learning this text, we will get to know that person who displays proper etiquette not only feels good about himself but also makes those around him feel important and respected.

●1.2Text B Chinese Etiquette

This text tells us some typical Chinese etiquette such as Mianzi, Guanxi and humility. By learning this text, we get to know what Mianzi , Guanxi and humility actually mean and how important they are.

●1.3Text C Etiquette in North America

This text tells us the principles and some basic rules of etiquette in North America, for example, one should never attempt to preemptively excuse themselves from rudeness. By learning this text, we get to know some basic rules of etiquette that can be applied to both Canada and America.

●1.4Reading Skill(1): What is Reading?

To understand what reading actually invloves and what good reading habits should be formed

第二章Unit Two Business Dress Etiquette

This unit focuses on business dress etiquette. It includes three texts. Text A is about what proper business dress is. Text B is about dress code in China. Text C is about business attire etiquette in Great Britain. After learning this unit, students are expected to know how to dress appropriately according to different occasions, Chinese business attire etiquette and how to dress appropriately on different occasions in Great Britain.

●2.1Text A What is Proper Business Dress?

This text tells proper business dress tips when preparing proper dress for an interview, a formal business negotiation meeting, and some other business occasions in China and western countries. These tips include: considerations, proper business dress for women, proper business dress for man, business casual for women, business casual for men and details. If we keep these tips in mind, we will dress properly to different occasions.

●2.2Text B Dress Code in China

This text tells dress code in China and the symbolic meanings of different colors in Chinese dress culture. It tells us how to dress properly according to different Chinese occasions, for instance, at festivals or great ceremonies, weddings, funerals, formal dinners and so on. We hope the text will help guide the foreign business people to dress properly in China.

●2.3Text C Business Attire Etiquette in Great Britain

This text is about Business Attire Etiquette in Great Britain. It includes attire for men and women on four different formal occasions: Semi-formal, Formal, Black Tie and White Tie. Business people should pay attention to attire etiquette while traveling to a foreign country. Only in this way can they be professional and polite.

●2.4Reading Skill(2): Scanning

To understand what scanning is and learn how to scan

第三章Unit Three Telephone Etiquette

This unit focuses on business telephone etiquette, general phone manners and one reading skill--skimming. It aims to help the students understand the importance of business phone etiquette, know the general phone manners and improve their telephoning skills. The students can learn how to make and answer phone calls, how to transfer calls, how to leave and take telephone messages,etc.. They can also learn how to skim efficiently by doing some reading practice.

●3.1Text A Business Phone Etiquette

This text tells about business phone etiquette. In the text, we explore a few examples of areas within business phone etiquette that should be employed when making or receiving a call. They are: what you should prepare for making a phone call; what you should talk on the phone; what you should not talk on the phone; what attitude you should maintain when you speak on the phone; and how you transfer a phone call.

●3.2Text B Telephone Manners (I)

Telephone is considered as one of the most convenient means of communication by modern people. The text shows us good general telephone manners. It consists of four part: what we should do on the phone; what we should avoid doing on the phone; how to make a telephone call and how to answer a call.

●3.3Text C Telephone Manners (II)

This text is about leaving and taking telephone messages.The basic information of a message includes caller’s full name, company, phone number, date and time, and the most important part---the message. Both the giver and the taker have their own responsibilities.

●3.4Reading Skill(3): Skimming

The lecture talks about the definition of skimming and some tips on how to skim efficiently. Skimming means reading through a passage quickly to get the general idea of the content. It is a valuable rapid reading skill, which helps improve our comprehension and save our time. By skimming, we can find the main idea, the writing purpose and the structure of a passage quickly.

第四章Unit Four Reception Etioquette

This unit focuses on business reception etiquette. It includes three texts. Text A is about the simple tips for a successful start in meeting and greeting clients, Text B is about the appropriate behaviors in a business reception and Text C is about receiving tourists. After learning this unit, students are expected to know how to behave appropriately during business receptions, how to receive clients and tourists.

●4.1Text A Meeting and Greeting Clients

This text tells some business etiquette rules and tips when meeting and greeting clients. These tips include: stand up when you meet someone, make eye contact, how to give smooth introductions and so on. If you keep these tips in mind, you will make contact with clients easily and successfully. When you are confident of the rules of those critical initial encounters, you will have a solid start for long-term profitable relationships.

●4.2Text B At a Business Reception

This text is related to business reception etiquette. It includes: the do’s and don’ts of eating and drinking, speaking or talking, dressing etc. We hope the etiquette will guide and help build the successful future in your business.

●4.3Text C Receiving Tourists

This text is about the good manners of receiving overseas tourists. They include: the preparation work before receiving a group, the activities to do while waiting for the guests and some tips to improve the working performance in receiving a tour group. The local guide should be aware of the good manners to establish or maintain a friendly contact with your foreign guests.

●4.4Reading Skill(4): Finding the topic sentence in a paragraph

To learn how to find the topic sentence in a paragraph

第五章Unit Five Business Meeting Etiquette

This unit focuses on business meeting etiquette. It includes three texts. Text A is about some rules for business meeting etiquette, Text B is about business meeting etiquette in China and Text C is about business meeting etiquette in the United States. After learning this unit, students are expected to know how to behave appropriately during business meetings.

●5.1Text A Business Meeting Etiquette

This text tells some etiquette rules when attending business meetings. These rules are introduced in four aspects: agenda, schedule, participation and conclusion. If we keep the rules in mind, we will run the meetings more efficiently and make sure they are productive.

●5.2Text B Business Meeting Etiquette in China

This text is related to business meeting etiquette in China. It includes: arriving on time for a business meeting, shaking hands, exchanging business cards, identifying the head of a group or important guests and how to communicate with people during a business meeting. We hope this text can help foreign business people understand Chinese business meeting etiquette.

●5.3Text C Business Meeting Etiquette in the United States

This text is about business meeting etiquette in the United States. Some of the main elements of U.S. business meeting etiquette include business dress, punctuality, greetings and communication styles. Business people should pay attention to the etiquette when attending business meetings in the United States. If they do so, they can be professional and polite during the meetings.

●5.4Reading Skill(5): Finding the main ideas of a paragraph

To learn how to find the main ideas of a paragraph

第六章Unit Six Communication Etiquette

This unit focuses on communication etiquette. It includes three texts. Text A is about intercultural communication, Text B is about communication in Chinese business culture and Text C is about how to get along with Americans. After learning this unit, students are expected to know how to behave well in intercultural communication, and how to get along with Chinese and Americans in business environment.

●6.1Text A Coomunicating Across Cultures

This text tells some useful tips when communicating with people from different cultures. These tips include: how to listen with an open mind, the verbal and nonverbal behavior, gestures and how to become successful as a cross-cultural communicator. Recognizing cultural differences can help us to behave well in intercultural business activities.

●6.2Text B Communication in Chinese Business Culture

This text is about communication in Chinese business culture. It includes: how to begin communication with Chinese people, the facial expressions of Chinese people, how to talk with them and so on. In this text, we will learn some useful tips on getting along with Chinese people.

●6.3Text C Getting along with Americans

This text is about how to get along with Americans. In this text, we are going to learn the general characteristics of Americans which include on time, cooperation and competition, and how to communicate with Americans which includes conversation and asking questions. In this text, we will learn some useful tips on getting along with Americans.

●6.4Reading Skill(6): Recognizing the key words

To learn how to recognize the key words

第七章Unit Seven Banquet Etiquette

This unit focuses on banquet etiquette. It includes three texts. Text A is about Banquet Etiquette in America, Text B is about Chinese banquet etiquette and Text C is about banquette toast and toasting etiquette. After learning this unit, students are expected to know how to behave appropriately at a banquet

●7.1Text A Banquet Etiquette in America

Text A tells the rules and tips about banquet etiquette in America, including what utensils to choose, how to properly set the table, and how to serve courses for a banquet. These rules and tips include: seating etiquette, food service etiquette, how to handle utensils, how to use a napkin with proper table etiquette, how to set the table for a western-style banquet. These rules and tips will help us behave quite well at a banquet.

●7.2Text B Banquet Etiquette in America

Text B is related to Chinese banquet etiquette, including the points that we should pay attention to when using chopsticks, eating in a common dishes, and the other points we should pay special attention to during a Chinese banquet. After learning this part, we are expected to have some more ideas about Chinese-style banquet and make us stay comfortable during it.

●7.3Text C Banquette Toast and Toasting Etiquette

Text C is about banquette toast and toasting etiquette. It tells us some do’s and some don’ts when doing toasting in a banquet, and it also gives us an example to show how to make a toast. After learning this part, we will know how to make a banquet toast and how to behave well at a banquet.

●7.4Reading Skill(7): Recognizing the signal words

To learn how to use the signal words to understand a text

第八章Unit Eight Traveling Etiquette

This unit is related to etiquette on business traveling. It includes three texts. Text A is about Airline Business Travel Etiquette in Western Countries, Text B is about Chinese Business Travel Etiquette and Text C is about Etiquette for Business Travel. After learning this unit, students are required to know how to behave appropriately during airline business travel in western countries, to know some Chinese business travel etiquette and how to behave appropriately during business travel.

●8.1Text A Airline Business Travel Etiquette in Western Countries

This text tells some travel etiquette rules and tips when conducting business travel by airline in western countries. These tips include: arriving time , how to place your personal items, what to do when you want to push your seat back to its full reclining position, how to deal with the litter or garbage you produce, how to disembark from the plane and so on. If we keep these tips in mind, we will make our air travel pleasant and comfortable.

●8.2Text B Chinese Business Travel Etiquette

This text is related to Chinese business travel etiquette. It includes: public displays of emotion in China, Chinese smile, dress in China, having tea with a companion in China, gestures for pointing at objects, tips in China and shopping in China. We hope the etiquette will help guide the foreign business people through the hazard of social exchange and business life in China.

●8.3Text C Etiquette for Business Travel

This text is about the do’s and don’ts of etiquette for business travel. They include: behavior, dress, arriving time, introduction, alcohol consumption, small talk, matters needing attention for women business travelers and so on.
Business people should be aware of international protocol when traveling to a foreign country. Only by doing so can they be on their best behavior and be professional and polite.

●8.4Reading Skill(8): Recognizing important facts or details

To learn how to recognize the important facts or details which help develop or support the main idea

第九章Unit Nine Social Customs and Business Etiquette

This unit focuses on social customs and business etiquette in different countries. There are three texts. Text A talks about social customs and business etiquette in China, Text B talks about social customs and business etiquette in Saudi Arabia and Text C describes global social customs and business Etiquette. After learning this unit, students are required to know about the business culture and etiquette in China, have some ideas about the proper behavior when doing business in Saudi Arabia and understand the differences in business etiquette in different countries.

●9.1Text A Social Customs and Business Etiquette in China

Text A describes some tips about Chinese social customs and business etiquette, including initial approach, business relationship, drinking, entertainment after dinner and controversial issues for best business manners. In China, the more you share your personal life, including family, hobbies, political views and aspirations, the closer your business relationship becomes. If you get acquainted with Chinese social customs and business etiquette, you will understand how to do business with the Chinese effectively and successfully.

●9.2Text B Social Customs and Business Etiquette in Saudi Arabia

Text B shows social customs and business etiquette in Saudi Arabia. For example, you should always eat with your right hand, because the left hand is considered unclean. When engaging in conversations, Arabs tend to stand much closer to one another than Americans, North Europeans, or East Asians do. If we grasp Arabic social customs and business etiquette, we will avoid culture conflict.

●9.3Text C Global Social Customs and Business Etiquette

Text C concentrates on global social customs and business etiquette. Americans think that 13 is an unlucky number while 4 is the most negative number in China. In Malaysia, pointing with one's index finger is a taboo, but one may point with the thumb. So business clients should be aware of various social customs and business etiquette while visiting foreign countries. Only in this way can they create the harmonious atmosphere for cooperation.

●9.4Reading Skill(9): Guessing the meaning of the unknown words from word part clues

To learn how to guess the meanings of the unknown words from word part clues

第十章Unit Ten Etiquette in Seeing Off the Guests

This unit focuses on etiquette in seeing off the guests. It includes three texts. Text A is about farewell speeches in western countries , Text B is about saying goodbye in China and Text C is about international gift giving etiquette . After learning this unit, students are expected to know how to give farewell speeches ,saying goodbye to the guests, and how to behave appropriately during gift giving.

●10.1Text A Farewell Speeches in Western Countries

This text tells some farewell speech rules and tips in western countries.These tips include: recalling some good memories shared with the people leaving , how to be quite a bit of humor, how to give best wishes in the farewell speeches, how to give the conclusion and so on. If we keep four tips in mind, we will make our farewell speech more appropriately.

●10.2Text B Saying Goodbye in China

This text is related to how to say goodbye in China. It includes: determine the level of farewell ceremony, arrange proper transportation, give or exchange gifts, and finally see off the guest.We hope the etiquette will help guide the foreign business people through saying Goodbye in China.

●10.3Text C International Gift Giving Etiquette

This text is about the do’s and don’ts of etiquette for international gift giving.They include: gift wrapping、presenting time、and ther gift-giving practices and guidelines .Business people should be aware of international gift giving. Only by doing so can they be on their best behavior and be professional and polite.

●10.4Reading Skill(10): Guessing the meaning of the unknown words from the context

To learn how to guess the meanings of the unknown words from the context

第十一章Unit Eleven Etiquette for Personal Image

This unit focuses on etiquette for personal image. It includes four texts. Text A is about workplace etiquette, Text B is about personal appearance in business environment, Text C is about business conversation etiquette and Text D is about cell phone etiquette. After learning this unit, students are expected to know the basic etiquette in workplace, the etiquette for personal appearance in business environment , business conversation and cell phone .

●11.1Text A Workplace Etiquette

This text tells us the meaning of etiquette and what makes for good workplace etiquette. And some specific things about workplace etiquette you should be aware of , including the noise, phones, interpersonal interactions , punctuality, hovering, emails and personal hygiene etc.

●11.2Text B Personal Appearance in Business Environment

This text tells us the etiquette for personal appearance in business environment including etiquette concerning grooming , clothing and body language.

●11.3Text C Business Conversation Etiquette

This text tells us the rules of etiquette you should keep at the forefront of your mind when you have a face-to-face interactions, including remembering persons’ names, the content and the flow of the conversation, having small talk and asking questions.

●11.4Text D Cell Phone Etiquette

This text tells us good cell phone etiquette. It covers some considerations you want to make in order to have good cell phone etiquette from the aspects of parameter, undivided attention, personal matters, distracting, and eating with people.

第十二章Unit Twelve Seating Etiquette

tThis unit focuses on seating etiquette. It includes four texts. Text A is about seating etiquette in general , Text B is about Chinese seating and dining etiquette, Text C is about British seating and dining etiquette and Text D is about British travel etiquette. After learning this unit, students are expected to know the basic seating etiquette in China and Great Britain .

●12.1Text A Seating Etiquette

This text tells us the basic seating etiquette. By introducing meeting chair, influencer position, middle seats and side-liner seats, the writer tells us that where you sit at a business meeting depends on what your goals are.

●12.2Text B Chinese Seating and Dining Etiquette

This text tells us Chinese seating and dining etiquette. It covers the information about the seat of honor, round table, square table, banquet, using chopsticks and making toasts.

●12.3Text C British Seating and Dining Etiquette

This text tells us the British seating and dining etiquette.It covers information about seating arrangement, rectangle table, oval table, table plan and British table manners as well.

●12.4Text D British Travel Etiquette

This text tells us British travel etiquette from the aspects of timing, formal meetings, work, lectures, plays and dinner party.