课程 - 国家高等教育智慧教育平台

研究生教育

慕课西部行

外国语言文学类

商务英语阅读3

商务英语阅读3

1000+ 人选课

更新日期：2025/08/02

开课平台	学银在线
开课高校	吉首大学
开课教师	苏根英、刘汝荣、向大军、刘泽海、奉红平
学科专业	文学外国语言文学类

开课时间	2025/01/10 - 2025/09/01
课程周期	34 周
开课状态	开课中
每周学时	-

课程简介

没有时间阅读？

不知道读什么？

不理解商务术语的意思？

本课程通过精心挑选阅读文章、设计快速阅读阅读问题、设置商务术语练习等，让你充分利用碎片化的时间，完成不同主题的阅读任务，从而提高阅读速度，积累商务术语，拓宽商务知识。

课程大纲

Unit 1 Education

1.1 Watch to Prepare: case study
1.2 Vocabulary: text A
1.3 Read to Prepare: Text A & Supplementary Reading
1.4 Additioanal Reading
1.5 Optional Reading
1.6 Problem Solving/Project
1.7 授课视频：video & vocabulary

Unit 1 Text B Is It Worth It?

2.1 Watch to Prepare: case study
2.2 vocabulary: text B
2.3 Read to Prepare: Text B & Supplementary Reading
2.4 reading assignment
2.5 Optional reading
2.6 Problem-solving/Project
2.7 授课视频: microlectures and vocabulary

Unit 2 Text A Going Global

3.1 Watch to Prepare: case study (Text A)
3.2 vocabulary: Text A
3.3 Read to Prepare: Text A & Supplementary Reading
3.4 Homework (Text A): reading assignment
3.5 Optional Reading
3.6 Homework (Text A): Problem-solving/Project
3.7 授课视频：video & vocabulary

Unit 2 Text B Sony Is Not Japan

4.1 Watch to Prepare: case study
4.2 vocabulary: Text B
4.3 Read to Prepare: Text B&Supplementary Reading
4.4 Homework (Text B): reading assignment
4.5 Optional reading
4.6 Homework (Text B): Problem-solving/Project
4.7 授课视频：video & vocabulary

Unit 3 Text A Trade Disputes

5.1 Watch to Prepare: case study
5.2 vocabulary: Text A
5.3 Read to Prepare: Text A & Supplementary Reading
5.4 reading assignment
5.5 Optional Reading
5.6 Homework (Text A): Problem-solving/Project
5.7 授课视频：video & vocabulary

Unit 3 Text B The Runaway Trade Giant

6.1 Watch to Prepare: case study
6.2 vocabulary: text B
6.3 Read to Prepare: Text B & Supplementary Reading
6.4 Homework (Text B): reading assignment
6.5 Optional Reading
6.6 Homework (Text B): Problem-solving/Project
6.7 授课视频：video & vocabulary

Unit 4 Text A AIIB

7.1 Watch to Prepare: case study
7.2 vocabulary:Text A
7.3 Read to Preapre: Text A & Supplementary Reading
7.4 reading assignment
7.5 Optional Reading
7.6 Problem-solving/Project
7.7 授课视频：video & vocabulary

Unit 4 Text B The UN Explained

8.1 Watch to Prepare: Case Study (Text B)
8.2 vocabulary: Text B
8.3 Read to Prepare: Text B&Supplementary Reading
8.4 Homework (Text B): readign assignment
8.5 Optional Reading
8.6 Homework (Text B): Problem-solving/Project
8.7 授课视频：video & vocabulary

Unit 5 Text A Peter F Drucker

9.1 Watch to Prepare: case study (Text A)
9.2 vocabulary: text A
9.3 Read to Prepare: Text A&Supplementary Reading
9.4 Homework (Text A): reading assignment
9.5 Optional reading
9.6 Homework (Text A): Problem-solving/Project
9.7 授课视频：video & vocabulary

Unit 5 Text B Building a Better CEO

10.1 Watch to Prepare: case study (Text B)
10.2 vocabulary: text B
10.3 Read to Prepare: Text B&Supplementary Reading
10.4 Homework (Text B): reading assignment
10.5 Optional reading
10.6 Homework (Text B): Problem-solving/Project
10.7 授课视频：video & vocabulary

Unit 6 Text A Why Western Markeing Strategies Fail in China

11.1 Watch to Prepare: case study (Text A)
11.2 Vocabulary: Text A
11.3 Read to Prepare: Text A&Supplementary Reading
11.4 Homework (Text A): reading assignment
11.5 optional reading
11.6 Homework (Text A): Problem-solving/Project
11.7 授课视频：video & vocabulary

Unit 6 Text B Social Media Marketing

12.1 Watch to Prepare: case study (Text B)
12.2 vocabulary: text B
12.3 Read to Prepare: Text B&Supplementary Reading
12.4 Homework (Text B): reading assignment
12.5 optional reading
12.6 Homework (Text B): Problem-solving/Project
12.7 授课视频：video & vocabulary

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