课程简介
随着经济全球化的加速发展和我国一带一路战略的深入实施，国际商务往来活动日益频繁，商务英语的使用范围越来越广，应用性也越来越强。
教学内容紧密围绕各项商务话题，选取商务领域和活动的典型话题，包含公司简介、产品和服务、营销、广告、支付、雇佣、会议、企业文化、差旅、公司业绩、商业道德和竞争，每个单元由主题相关的词汇表达、口语、写作和商务礼仪四个部分组成，突出真实性、交际性、应用性的特点。涵盖商务英语口语和外贸英语写作输出技能训练，引导学生掌握商务领域的口笔语表达和相关礼仪。
采用成果导向法教学理念，课程以学习为中心，理论与实践结合。
课程主讲老师分别是湖南省本科教学成果奖一等奖负责人、二等奖主要成员，省线上一流课程负责人和主要成员、省线上线下混合一流课程负责人和主要成员。教学团队热情、专业、富有创造力，指导学生在全国大学生英语竞赛、写作大赛、演讲比赛、跨文化交流大赛等比赛中获得优异成绩。
本课程面向大学生、职场人士和对商务英语有兴趣的其他任何人开设，对商务英语专业学生和有意参加剑桥商务英语证书考试的人员也具有指导作用。
课程大纲
Unit 1 Company Proflie
1.1 Expressions: Ownership and Organizational Structure
1.2 Speaking: Introducing a Company
1.3 Writing: Basic Knowledge of Business Writing
1.4 Etiquette: Introductions and Greetings
Unit 2 Products and Service
2.1 Expressions: Product and Quality Management
2.2 Speaking: Presenting a Product
2.3 Writing: Memo
2.4 Etiquette: Receiving and Seeing off Clients
Unit 3 Marketing
3.1 Expressions: Marketing and SWOT Analysis
3.2 Speaking: Marketing Planning and Promoting Products
3.3 Writing: Letter of Establishing Business Relations
3.4 Etiquette: Exchanging Business Cards
Unit 4 Advertising
4.1 Expressions: Types of Advertising
4.2 Speaking: Planning an Advertising Campaign
4.3 Writing: Letters of Inquiries and Offers
4.4 Etiquette: Dress Code
Unit 5 Payment
5.1 Expressions: Terms of Payment
5.2 Speaking: Bargaining
5.3 Writing: Letter of Order
5.4 Etiquette: Entertaining Clients
Unit 6 Employment
6.1 Expressions: Ways of Working and Benefits
6.2 Speaking: Talking about Jobs and Responsibilities
6.3 Writing: Résumé and Letter of Application
6.4 Etiquette: Job Interview and New Job
Unit 7 Business Conference
7.1 Expressions: Conference
7.2 Speaking: Chairing a Meeting
7.3 Writing: Minutes
7.4 Etiquette: Business Meeting
Unit 8 Corporate Culture
8.1 Expressions: Types of Organization Culture
8.2 Speaking: Talking about Successful Corporate Cultures
8.3 Writing: Letters of Complaints and Claims
8.4 Etiquette: Giving and Receiving Gifts
Unit 9 Business Travel
9.1 Expressions: Buisiness Travel
9.2 Speaking: Talking about the Itinerary
9.3 Writing: Business Proposal
9.4 Etiquette: Table Manners
Unit 10 Company Performance
10.1 Expressions: Company Performance
10.2 Speaking: Describing Changes and Charts
10.3 Writing: Business Report
10.4 Etiquette: Getting Along with Your Coworkers and Bosses
UnIt 11 Business Ethics
11.1 Expressions: Ethical and Unethical Business Behaviors
11.2 Speaking: Talking about Agency
11.3 Writing: Letter of Settlement
11.4 Etiquette: Electronic Communication
unit 12 Business Competition
12.1 Expression: Competition
12.2 Speaking: Opening and Closing Speech
12.3 Writing: Contract
12.4 Etiquette: Business Negotiation
考试单元
1.1 Expressions: Ownership and Organizational Structure
1.2 Speaking: Introducing a Company
1.3 Writing: Basic Knowledge of Business Writing
1.4 Etiquette: Introductions and Greetings
Unit 2 Products and Service
2.1 Expressions: Product and Quality Management
2.2 Speaking: Presenting a Product
2.3 Writing: Memo
2.4 Etiquette: Receiving and Seeing off Clients
Unit 3 Marketing
3.1 Expressions: Marketing and SWOT Analysis
3.2 Speaking: Marketing Planning and Promoting Products
3.3 Writing: Letter of Establishing Business Relations
3.4 Etiquette: Exchanging Business Cards
Unit 4 Advertising
4.1 Expressions: Types of Advertising
4.2 Speaking: Planning an Advertising Campaign
4.3 Writing: Letters of Inquiries and Offers
4.4 Etiquette: Dress Code
Unit 5 Payment
5.1 Expressions: Terms of Payment
5.2 Speaking: Bargaining
5.3 Writing: Letter of Order
5.4 Etiquette: Entertaining Clients
Unit 6 Employment
6.1 Expressions: Ways of Working and Benefits
6.2 Speaking: Talking about Jobs and Responsibilities
6.3 Writing: Résumé and Letter of Application
6.4 Etiquette: Job Interview and New Job
Unit 7 Business Conference
7.1 Expressions: Conference
7.2 Speaking: Chairing a Meeting
7.3 Writing: Minutes
7.4 Etiquette: Business Meeting
Unit 8 Corporate Culture
8.1 Expressions: Types of Organization Culture
8.2 Speaking: Talking about Successful Corporate Cultures
8.3 Writing: Letters of Complaints and Claims
8.4 Etiquette: Giving and Receiving Gifts
Unit 9 Business Travel
9.1 Expressions: Buisiness Travel
9.2 Speaking: Talking about the Itinerary
9.3 Writing: Business Proposal
9.4 Etiquette: Table Manners
Unit 10 Company Performance
10.1 Expressions: Company Performance
10.2 Speaking: Describing Changes and Charts
10.3 Writing: Business Report
10.4 Etiquette: Getting Along with Your Coworkers and Bosses
UnIt 11 Business Ethics
11.1 Expressions: Ethical and Unethical Business Behaviors
11.2 Speaking: Talking about Agency
11.3 Writing: Letter of Settlement
11.4 Etiquette: Electronic Communication
unit 12 Business Competition
12.1 Expression: Competition
12.2 Speaking: Opening and Closing Speech
12.3 Writing: Contract
12.4 Etiquette: Business Negotiation
考试单元