Unit 1 Job Interview

1.1 How to make a resume (A)

1.2 How to make a resume (B)

1.3 How to prepare for a job interview

1.4 How to make a self-introduction

1.5 How to answer interviewers\' questions

1.6 Taboos in the job interview

1.7 Discussion and practice

Quiz for Unit 1

Unit 2 Jobs and Responsibilities

2.6 Jobs and responsibilities

2.7 Core competencies (A)

2.8 Core competencies (B)

2.9 Discussion and practice

2.1 Company type (A)

2.2 Company type (B)

2.3 Company structure (A)

2.4 Company structure (B)

2.5 Job titles or positions

Quiz for Unit 2

Unit 3 On the Phone

3.1 How to make a good preparation for business calls

3.2 How to make efficient business calls

3.3 Basics of business calls

3.4 Discussion and practice

Quiz for Unit 3

Assignment One

Unit 4 At a Meeting

4.1 Basics of meetings

4.2 How to organize effective meetings

4.3 How to run effective meetings (A)

4.4 How to run effective meetings (B)

4.5 Tips for writing meeting minutes

4.6 Discussion and practice

Quiz for Unit 4

Unit 5 Travel and Visit

5.1 Planning for a business trip

5.2 Booking air tickets

5.3 Going through customs

5.4 Hotel check-in

5.5 Receiving visitors

5.6 Meeting a business partner at the airport

5.7 Discussion and practice

Quiz for unit 5

Unit 6 Company Presentation

6.1 How to make a company presentation (A)

6.2 How to make a company presentation (B)

6.3 Advice and review (A)

6.4 Advice and review (B)

6.5 Discussion and practice

Quiz for unit 6

Assignment Two

Unit 7 Product Presentation

7.1 Introduction to a product presentation

7.2 Preparation for a product presentation

7.3 Description of products

7.4 Tips for a successful product presentation

7.5 Discussion and practice

Unit 8 Company Performance

8.1 Annual reports and financial statements (A)

8.2 Annual reports and financial statements (B)

8.3 Balance sheets

8.4 Income statements (A)

8.5 Income statements (B)

8.6 Cash flow statements

8.7 Introducing company performance (A)

8.8 Introducing company performance (B)

8.9 Discussion and practice

Quiz for unit 8

Unit 9 Advertising

9.1 Fundamentals of advertising

9.2 Advertising media selection (A)

9.3 Advertising media selection (B)

9.4 What makes a good ad

9.5 Discussion and practice

Unit 10 Marketing

10.1 Marketing and 4Ps(A)

10.2 Marketing and 4Ps (B)

10.3 Marketing and sales

10.4 Marketing management process

10.5 How to make a marketing plan

10.6 Discussion and practice

Unit 11 Trade Fairs

11.1 A brief introduction of trade fairs

11.2 General guidelines for trade fair participation

11.3 How to select a right trade fair

11.4 Exhibit hall etiquette

11.5 Discussion and practice

Quiz for unit 11

Unit 12 Making Inquiries

12.1 Basic knowledge on making inquiries

12.2 How to make an inquiry

12.3 A regular customer’s inquiry

12.4 How to make an offer

12.5 Discussion and practice

Quiz for unit 12

Unit 13 Placing an Order

13.1 How to negotiate

13.2 Negotiating an order

13.3 How to write an order

13.4 How to confirm an order

13.5 Discussion and practice

Unit 14 Terms of Payment

14.1 Terms of payment

14.2 Choose a mode of payment

14.3 How a letter of credit works

14.4 Discussion and practice

Unit 15 Delivery

15.1 Brief Introduction to Delivery

15.2 Time and Date of Delivery

15.3 Dealing with Delivery Problems

15.4 Discussion and Practice

Unit 16 Claims and Settlements

16.1 Introduction to claims and settlements

16.2 How to make an effective claim

16.3 How to write a claim letter

16.4 How to settle claims

16.5 How to write a letter of adjustment

16.6 Discussion and practice