绪章Introduction

This part mainly introduces the features of curriculum, principles of curriculum design, subject of curriculum learning, setting of curriculum credit, curriculum objectives and so on.

●0.1Introduction

Introduction

第一章Job Interviews

This unit deals with some necessary steps and skills in successful job interviews, giving some suggestions on how to make a good resume, how to prepare for a job interview, how to make a 5-minute self-introduction during the job interview and how to answer the interviewer’s questions during the job interview.

●1.1How to Make a Resume （Video A）

This section introduces the purpose of making a resume, especially how to introduce ourselves in a resume and accordingly the basic elements of a resume.

●1.2How to Make a Resume （Video B）

This section introduces how to present ourselves in a resume and some important tips when making a resume.

●1.3How to Prepare for a Job Interview

This section gives some suggestions on how to prepare for a job interview so as to give the interviewer a good impression.

●1.4How to Make a 5-minute Self-introduction during the Job Interview?

This section gives some suggestions on how to make full use of the 5 minutes to present your best and leave a good impression on the interviewer.

●1.5How to Answer the Interviewer’s Questions during the Job Interview?

This section discusses some FAQs in the job interview and also gives some suggestions on how to answer these questions.

●1.6Taboos in the Job Interview

This section reviews and emphasizes some taboos in the job interview.

第二章 Jobs and Responsibilities

This unit introduces common types of company, the organizational structure, common departments or sections in a company, job titles and responsibilities, and also discusses about core competencies professionals need to possess.

●2.1Company Type（Video A）

This section introduces common types of companies, the classification of companies based on the different types of ownership of the company, the aims and objectives of the owners.

●2.2Company Type（Video B）

This section provides a close study on the most influential top 5 multinational enterprises by Fortune Global 500 List, 2017.

●2.3Company Structure（Video A）

This section introduces common company structure by a company structure chart which shows the job titles, the reporting structure and company management.

●2.4Company Structure（Video B）

This section briefly introduces some business terms and expressions used to describe organizational structure of a company.

●2.5Job Titles or Positions

This section introduces some common job titles or positions in companies, and some expressions used to describe jobs or positions.

●2.6Jobs and Responsibilities

This section introduces some of the major departments in a business organization and their corresponding functions, and gives some suggestions on how to describe different kinds of jobs and their primary responsibilities.

●2.7Core Competencies（Video A）

This section introduces the definition of core competencies, explains the reasons why competencies are important, and discusses in detail the importance of language competence and learning competence.

●2.8Core Competencies（Video B）

This section introduces core competencies for the future, and summarizes the key elements of critical thinking competence, creative competence, cultural competence and collaborative competence.

第三章On the Phone

This unit discusses how to use telephone properly and effectively to present a good business image in business calls, including how to make a good preparation before making proper business calls, how to make efficient business calls and some useful expressions in making proper business calls.

●3.1How to Make a Good Preparation before Making Proper Business Calls

This section introduces how to make a good preparation before making a business call.

●3.2How to Make Efficient Business Calls

This section introduces some skills in making the business calls efficient and proper.

●3.3 Basics of Business Calls

This section gives some useful expressions for making proper business calls.

第四章At a Meeting

This unit first introduces some basics of meetings and then it gives some instructions on how to organize and run effective meetings and how to write meeting minutes.

●4.1Basics of Meetings

This section introduces the basics of the meetings including the types of meeting, the reasons of having a business meeting, the drawbacks of the meeting, an agenda and a minute.

●4.2How to Organize Effective Meetings

This section introduces how to organize effective meetings, and list major elements essential for meeting effectiveness.

●4.3How to Run Effective Meetings （Video A）

This section shows students an example of an ineffective meeting and comes up with the question “How to run an effective meeting?”

●4.4How to Run Effective Meetings （Video B）

This section shows students a video to give them some instructions on how to run effective meetings.

●4.5Tips for Writing Meeting Minutes

This section introduces some tips for writing a meeting minute and the structure of it.

第五章Travel and Visits

This chapter mainly introduces some scenes to be encountered in the process of business travel and visit, as well as the methods and strategies to deal with various scenes.

●5.1Planning for a business trip

This section provides some tips on how to make a smart planning before a
business trip.

●5.2Booking Air Tickets

This section lists out some tips and necessary questions in booking air tickets.

●5.3Going Through Customs

This section introduces how to go through customs security check and what a
customs declaration is.

●5.4Hotel Check-in

This section introduces how to make a hotel check-in by a 
dialogue presentation, including some useful expressions
while presenting some special requirements about the 
room.

●5.5Receiving Visitors

This section introduces a certain procedure for receiving 
visitors and the necessary etiquette and qualities a 
receptionist should have. 

●5.6Meeting a Business Partner at the Airport

This section introduces how to meet a business partner at the airport by a video presentation, including the procedures involved, what a small talk is and what topics are appropriate for a small talk.

第六章Company Presentations

This unit first deals with the definition of a company presentation and its basic elements,then discusses some skills and techniques to make it effective.

●6.1How to Make a Company Presentation（Video A）

This section discusses the definition of a company presentation，some basic elements involved and some sample expressions.

●6.2How to Make a Company Presentation（Video B）

This section discusses the skills and techniques needed in a company presentation.

●6.3Advice and Review（Video A）

This section discusses the advice of keeping calm in a company presentation and reviews its basic elements.

●6.4Advice and Review（Video B）

This section reviews the basic elements involved in a typical company presentation with the help of a listening practice.

第七章Product Presentation

This unit deals with the importance and different cases of giving a product presentation, the information included and the structure of a product presentation. And it also introduces how to prepare a product presentation and the tips to give a successful product presentation.

●7.1Introduction to a Product Presentation

This section introduces different cases to give a product presentation, information to be included in a product presentation, and a complete structure of a product presentation.

●7.2Preparation for a Product Presentation

This section introduces how to well prepare for a product presentation.

●7.3Description of Products

This section introduces how and what to describe a product while giving a product presentation.

●7.4Tips for a Successful Product Presentation

This section introduces practical tips on how to make a successful product presentation. To make an impact, you need to keep your product presentation short, simple, engaging and real. And you should learn to use body language properly.

第八章Company Performance

This unit introduces the typical annual reports, either in visual or written form, released by publicly held companies at the end of each financial year, discusses in detail how to analyze three important financial statements related to company performance namely balance sheet, income statement and cash flow statement, and gives suggestions on how to present company performance effectively.

●8.1Annual Reports and Financial Statements（Video A）

This section introduces a typical format of a business annual report in its visual form, and presents a sample of how to introduce business performance of a specific company.

●8.2Annual Reports and Financial Statements（Video B）

This section discusses in detail a typical format of a business annual report in written form.

●8.3Balance Sheets

This section introduces the definition of a balance sheet, the concept of Financial Statement Analysis (FSA), and what a balance sheet is used for.

●8.4Income Statements（Video A）

This section introduces the definition of an income statement, and explains some key financial elements in it.

●8.5Income Statements（Video B）

This section introduces a sample analysis of income statement for company XYZ, and the Income Statement excerpted from the annual report of the year 2016 for Microsoft Corporation.

●8.6 Cash Flow Statements

This section introduces the methods to analyze cash flow statement, and presents a sample analysis of cash flow statement excerpted from the annual report of the year 2016 for Microsoft Corporation.

●8.7Introducing Company Performance （Video A）

This section introduces some tips for preparing a business presentation, and lists some basic vocabulary used to describe business graphs and charts, to identify speed and degree of changes in business graphs and charts.

●8.8Introducing Company Performance （Video B）

This section presents a sample of effective presentation to introduce company performance, and discusses some key strategies for good business presentation, and gives some suggestions on how to improve presentation skills.

第九章Advertising

This unit introduces fundamentals of advertising, advertising media selection and what makes a good ad.

●9.1Fundamentals of Advertising

This section introduces fundamentals of advertising including advertising definition, advertising media and AIDA.

●9.2Advertising Media Selection（Video A）

This section introduces different advertising media including television advertising, radio advertising, print publications advertising, internet advertising, out-of-home media advertising and mobile device advertising.

●9.3Advertising Media Selection（Video B）

This section shows students a video to give them some instructions on how to choose proper advertising media.

●9.4What Makes a Good Ad

This section introduces some tips for making good ads.

第十章Marketing

This unit firstly makes a contrast between marketing and sales with the help of 4Ps, then turns to practical purpose introducing what is marketing management process and how to make a marketing plan.

●10.1Marketing and 4Ps（Video A）

This section discusses the definition of marketing and key components of marketing Mix: Product, Price, Place and Promotion.

●10.2Marketing and 4Ps（Video B）

This section introduces 4Cs to understand 4Ps further and discusses a case study of Dell’ Marketing.

●10.3Marketing and Sales

This section introduces 4Cs to understand 4Ps further and discusses a case study of Dell’ Marketing.

●10.4Marketing Management Process

This section gives a whole picture about Marketing management Process involving market segmentation, market targeting and market positioning.

●10.5How to Make a Marketing Plan

This section lists some key elements available in the discussion of how to make a marketing plan: Potential market, advertising, competition, marketing strategy and sales-profit analysis.

第十一章Trade fairs

This unit introduces the definition, benefits and attendees of trade fairs. It also lists some general guidelines of trade fair participation. It tells the sellers how to select a right trade fair and how to behave properly there.

●11.1A Brief Introductuon of Trade Fairs

The section discusses the definition, benefits and attendees of trade fairs.

●11.2General Guidelines for Trade Fair Participation

The section introduces nine guidelines in the participation of trade fairs.

●11.3How to Select a Right Trade Fair

The section introduces methods of selecting the right trade shows and how to narrow the list of potential shows to attend.

●11.4Exhibit Hall Etiquette

This section introduces exhibit hall etiquette, especially tips to sellers at a trade fair in order to make each business encounter more productive.

第十二章Making Inquiries

This unit introduces some international trade terms in making an inquiry first, then it explains the definition and groups of an inquiry and an offer. Finally it provides some expressions in examples of making an inquiry and an offer.

●12.1Basic Knowledge on Making Inquiries

This section introduces the definition and groups of inquiries, it also lists the basic procedure of making an inquiry.

●12.2How to Make an Inquiry

The section first reviews some basic knowledge on making an inquiry. Then it analyzes a letter of an inquiry and lists some language focus in making an inquiry. The difficulties in the section are the differences between CIF and FOB.

●12.3A Regular Customer's Inquiry

This section provides an example of a regular customer’s inquiry and analyzes language focus in it. It also introduces some common elements of making inquiries for both buyers and sellers.

●12.4How to Make an Offer

This section introduces definition and forms of an offer and a bid, it also introduces some basic elements of an offer and how to make an effective offer.

第十三章Placing an order

This unit first deals with negotiation steps and effective negotiation tips, then discusses negotiating process for an order. It also gives instructions on how to write an order and how to confirm an order.

●13.1How to Negotiate

This section discusses the definition of a negotiation, effective negotiation tactics, four phases of a negotiation and tips for effective negotiations.

●13.2Negotiating an Order

This section discusses the definition of an order, items contained in an order, general trading process, and negotiating process for an order.

●13.3How to Write an Order

This section discusses the six major parts of a business letter, explains how to write each part of an order, and provides a sample order.

●13.4How to Confirm an Order

This section discusses how to write a reply letter to acknowledge an order and provides a sample confirmation letter.

第十四章Terms of payment

This unit deals with the basic modes of international payment, discusses how to choose a suitable mode of payment, and focuses on the working process of an L/C.

●14.1Terms of Payment

This section discusses the four basic modes of payment and the circumstances under which each payment takes place.

●14.2Choose a Mode of Payment

This section discusses remittance, collection and letter of credit. A case is given illustrating how to choose a suitable mode of payment.

●14.3How a Letter of Credit Works

This section discusses the process of an L/C transaction and the amendment of an L/C.

第十五章Delivery

This chapter mainly introduces the basic vocabulary about delivery, the factors determining delivery dates &methods, and communication skills to deal with some problems related to delivery dates.

●15.1Brief Introduction to Delivery

This section discusses the importance of time of delivery, the
factors influencing the determination of delivery time and theways of stipulating the date of delivery.

●15.2Related Analysis of Delivery Time

This section introduces the basic vocabulary relating to
delivery, the factors determining the delivery date and 
method, and the communication skills to settle problems
concerning delivery date.

●15.3Dealing with Delivery Problems

Dealing with Delivery Problems

第十六章Claim and Settlement

This unit introduces different cases and causes of claims and different ways to deal with a claim. It focuses on the effective ways to make a claim and how to settle claims, and how to write a letter of claim and adjustment.

●16.1Introduction to Claims and Settlements

This section introduces different cases and causes of claims and different ways to deal with a claim.

●16.2How to Make an Effective Claim

This section introduces the important steps to make an effective claim.

●16.3How to Write Claim Letters

This section introduces the main elements of a claim letter and the guidelines for writing a claim letter with a sample.

●16.4How to Settle Claims

This section introduces two different responses to claims and the guidelines and steps to handle claims.

●16.5How to Write a Letter of Adjustment

This section introduces the steps to write adjustment letters with a sample letter.