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新闻传播学类
大众传媒与媒介素养
大众传媒与媒介素养
1万+
人选课
一流课程
更新日期:2025/08/26
开课平台
中国高校外语慕课平台
开课高校
北京外国语大学
开课教师
翟峥
、
杨华
、
孟晖
学科专业
文学
新闻传播学类
开课时间
2025/06/30 - 2025/08/25
课程周期
8 周
开课状态
已结课
每周学时
-
现在去学习
课程简介
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“媒体”是信息传播的载体。无论你身处何处,总会接触到一些信息传播媒介。 今天,我们从错综复杂的各类媒介中获取大部分信息,能够解读多种类型的媒介信息就成为一项重要的能力。因此在学习大众传媒的同时,我们也要讨论媒介素养的问题。
课程大纲
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Setting the Scene: An Exciting Preview of Your Media Journey
Pre-Course Media Literacy Awareness Questionnaire
Unit 1 Exploring Our World: The Media Landscape Unveiled
1.0 Lead-in
1.1 Foundations of Understanding: Media Literacy
1.2 Discussion
1.3 The Essence of Connection: About Communication
1.4 Frameworks of Insight: Key Communication Theories
1.5 Key Term Flashcards
1.6 Self-Assessment
1.7 Test for Unit 1
Unit 2 Page Turners: The World of Books and Magazines
2.0 Lead-in
2.1 Turning Pages in Time: The History and Evolution of Book Publishing
2.1.1 Quiz
2.2 Periodical Progress: Tracing the Evolution of Magazine Publishing
2.3 Blending Stories and Sales: The World of Advertorials
2.4 Discussion
2.5 Key Term Flashcards
2.6 Self-Asseessment
2.7 Test for Unit 2
Unit 3 Evolution of News: From Print to Digital
3.0 Lead-in
3.1 Headlines Through History: The Development of Newspapers
3.2 Decoding the Newspaper: Understanding Different Sections and News Stories
3.3 Truth or Tale: Detecting Fake News in the Digital Age
3.4 Discussion
3.5 Key Term Flashcards
3.6 Self-Asseessment
3.7 Test for Unit 3
Unit 4 Tuning In: The Impact of Radio and Music
4.0 Lead-in
4.1 Echoes of Innovation: The History and Evolution of Radio and Recorded Music
4.2 Behind the Beats: Exploring the Music Industry
4.3 Discussion
4.4 Listening Between the Lines: How to Analyze a Song
4.5 Key Term Flashcards
4.6 Self-Assessment
4.7 Test for Unit 4
Unit 5 The Television Revolution: A Cultural Mirror
5.0 Lead-in
5.1 The Evolution of the Living Room: Tracing the History of Television
5.2 The Rise of Binge-Watching: Understanding Streaming Services
5.3 Behind the Scenes and Beyond: The Allure of Reality Shows
5.4 Discussion
5.5 Key Term Flashcards
5.6 Self-Assessment
5.7 Test for Unit 5
Unit 6 Behind the Scenes: The Magic of Film
6.0 Lead-in
6.1 Silver Screen Chronicles: The History and Evolution of the Film Industry
6.2 Viewing with Purpose: Techniques for Analyzing Films
6.3 Interview: How to get the most out of the movie-going experience?
6.4 Discussion
6.5 The Art of Influence: Understanding Product Placement in Movies
6.6 Reading Comprehension
6.7 Key Term Flashcards
6.8 Self-Assessment
6.9 Test for Unit 6
Unit 7 Navigating the Digital Wave: Internet and Social Media
7.0 Lead-in
7.1 Navigating the Digital Frontier: An Introduction to the Internet and Social Media
7.2 Discussion
7.3 The Quest for Authenticity: Finding Credible Information Online
7.4 Guarding the Gates: Strategies for Online Safety and Security
7.5 Key Term Flashcards
7.6 Self-Assessment
7.7 Test for Unit 7
Unit 8 Crafting Public Perception: The Art of Advertising and PR
8.0 Lead-in
8.1 The Power of Persuasion: Exploring the World of Advertising
8.2 Discussion
8.3 Building Bridges: The Art of Public Relations
8.4 Reading Comprehension
8.5 Key Term Flashcards
8.6 Self-Assessment
8.7 Test for Unit 8
Wrapping Up: Key Takeaways from Our Media Journey
Wrapping Up: Key Takeaways from Our Media Journey
Final Exam
Post-Course Media Literacy Awareness Questionnaire
Final Exam
选修
Reading
选修
丹麦挪威辱华后又向中国求助是真实的吗.pdf
选修
新华社记者实锤《华盛顿邮报》报道断章取义.pdf
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