课程简介
The Art of War by Sun Tzu talks about war; it doesn’t however advocate winning by fighting, but rather “subdue the enemy without fighting”. He remolded war into competition, guiding people to pursue a supreme victory with the least loss to ourselves, the least damage to the both sides, the least resistance from the enemy, the least potential problems, and the greatest overall gain—a complete victory. This course focuses on winning, talks about the life and times of Sun Tzu, analyzes the essence and contemporary values of Sun Tzu’s strategy of winning, and combines dozens of business cases to explain systematically the innovative application of Sun Tzu’s seven winning methods in modern business competition, such as winning by knowledge, the moral law, diplomacy, energy, the indirect methods, and strength, which will inspire you to win competition and achieve win-win situations....
课程大纲
Chapter 1 Introduction: Sun Tzu’s winning strategy creatively inspires business competition
1.1 The basis for Commercial application: Sun Tzu remolded war to competition
1.2 Origin of business application: The business sage pioneering application of military strategy in business competition
1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu
1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s
1.5 Teaching arrangements
Chapter 2 “The ultimate master of war: Sun Tzu achieved success and won recognition as the teacher of immortality”
2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities
2.2 Understanding the man and his world
2.3 Man of mystery for millennium
2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general
2.5 Sun Tzu’s old and renowned family
2.6 Age of rapid change
2.7 Life ending
2.8 Refining The Art of War
Chapter 3 The “Bible” of War: Developing tactics in accordance with the moral law; Winning in relation to the opponent
3.1 The interpretation of the title
3.2 Profound influence
3.3 The main idea of each chapter
3.4 The debate between good and evil
3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems
3.6 Deception is not the same thing as fraud
3.7 The boundaries of the application of The Art of War by Sun Tzu
Chapter 4 Complete Victory: Winning all competitions without fighting
4.1 Interpretation of the title
4.2 Winning story
4.3 Overview of victory view
4.4 The meaning of complete victory
4.5 Thought system of complete victory
4.6 The case of a complete victory
4.7 Thought of complete victory in business
Chapter 5 Winning by knowledge: If you know the enemy and know yourself, you will win by intelligence
5.1 Interpretation of the title
5.2 The anecdote of winning by knowledge
5.3 Sun Tzu’s interpretation of winning by knowledge
5.4 Application of winning by knowledge in business
5.5 Three business cases of winning by knowledge
5.6 Enlightenment from winning by knowledge
Chapter 6 Winning by the moral law: If you cultivate the moral law and strictly adhere to its method and discipline, you will win people’s hearts
6.1 Interpretation of the title
6.2 A historical story of winning by the moral law
6.3 Sun Tzu’s interpretation of winning by the moral law
6.4 Moral law in business solution
6.5 Business cases of winning by the moral law
6.6 Insights from winning by the moral law
Chapter 7 Winning by Stratagem: To balk the enemy’s plans and conquer their minds
7.1 The interpretation of the title
7.2 The allusion of winning by stratagem
7.3 Sun Tzu’s interpretation of winning by stratagem
7.4 The interpretation of winning by stratagem in business competition
7.5 Business cases of winning by stratagem
7.6 Reviews of winning by stratagem.
Chapter 8 Winning by diplomacy: Seeking diplomatic strategies for mutual benefit
8.1 The title interpretation
8.2 The allusion of winning by diplomacy
8.3 Sun Tzu’s interpretation of winning by diplomacy
8.4 The interpretation of winning by diplomacy in business competition
8.5 Business cases of winning by stratagem
8.6 The reviews of winning by diplomacy
Chapter 9 Winning by energy：seeking energy and creating synergy
9.1 Interpretation of the title
9.2 Allusions of winning by energy
9.3 Sun Tzu’s idea of winning by energy
9.4 Application of winning by energy in business
9.5 Winning by energy in business: three cases
9.6 The review of winning by energy
Chapter 10 Winning by the indirect method: Maintain the direct method but use the indirect method to win
10.1 Interpretation of the title
10.2 A story about winning by the indirect method
10.3 Sun Tzu’s interpretation of winning by the indirect method
10.4 Winning by the indirect method in business competition
10.5 Business cases of winning by the indirect method: three cases in business competition
10.6 The reviews of winning by the indirect method
Chapter 11 Winning by focused strength: Pursuing a victory with strength and power of concentration
11.1 Explanation of the title
11.2 An ancient Chinese story: Tian Ji’s horse racing
11.3 Sun Tzu’s elaboration of winning by focusing strength
11.4 Interpretation of winning by strength in business
11.5 Case study of winning by focused strength：four business cases
11.6 A further probe into Sun Tzu’s thought of winning by focused strength
Chapter 12 Conclusion: There should be no sequelae to victory
12.1 Review of the course
12.2 The secret to winning in business
12.3 Business case: Huawei won’t be Genghis Khan
12.4 Vision of complete victory: Embracing a new era of harmonious competition
Chapter 13 Final exam
1.1 The basis for Commercial application: Sun Tzu remolded war to competition
1.2 Origin of business application: The business sage pioneering application of military strategy in business competition
1.3 The theme of this course: “Winning” comes from The Art of War by Sun Tzu
1.4 The connotation of winning: A victory that is complete is the soul of Sun Tzu’s
1.5 Teaching arrangements
Chapter 2 “The ultimate master of war: Sun Tzu achieved success and won recognition as the teacher of immortality”
2.1 Interpretation of the title: Sun Tzu achieved three immortal qualities
2.2 Understanding the man and his world
2.3 Man of mystery for millennium
2.4 Enforcing discipline, Sun Tzu kills the beauties and becomes a general
2.5 Sun Tzu’s old and renowned family
2.6 Age of rapid change
2.7 Life ending
2.8 Refining The Art of War
Chapter 3 The “Bible” of War: Developing tactics in accordance with the moral law; Winning in relation to the opponent
3.1 The interpretation of the title
3.2 Profound influence
3.3 The main idea of each chapter
3.4 The debate between good and evil
3.5 The Art of War by Sun Tzu is not Thirty-Six Stratagems
3.6 Deception is not the same thing as fraud
3.7 The boundaries of the application of The Art of War by Sun Tzu
Chapter 4 Complete Victory: Winning all competitions without fighting
4.1 Interpretation of the title
4.2 Winning story
4.3 Overview of victory view
4.4 The meaning of complete victory
4.5 Thought system of complete victory
4.6 The case of a complete victory
4.7 Thought of complete victory in business
Chapter 5 Winning by knowledge: If you know the enemy and know yourself, you will win by intelligence
5.1 Interpretation of the title
5.2 The anecdote of winning by knowledge
5.3 Sun Tzu’s interpretation of winning by knowledge
5.4 Application of winning by knowledge in business
5.5 Three business cases of winning by knowledge
5.6 Enlightenment from winning by knowledge
Chapter 6 Winning by the moral law: If you cultivate the moral law and strictly adhere to its method and discipline, you will win people’s hearts
6.1 Interpretation of the title
6.2 A historical story of winning by the moral law
6.3 Sun Tzu’s interpretation of winning by the moral law
6.4 Moral law in business solution
6.5 Business cases of winning by the moral law
6.6 Insights from winning by the moral law
Chapter 7 Winning by Stratagem: To balk the enemy’s plans and conquer their minds
7.1 The interpretation of the title
7.2 The allusion of winning by stratagem
7.3 Sun Tzu’s interpretation of winning by stratagem
7.4 The interpretation of winning by stratagem in business competition
7.5 Business cases of winning by stratagem
7.6 Reviews of winning by stratagem.
Chapter 8 Winning by diplomacy: Seeking diplomatic strategies for mutual benefit
8.1 The title interpretation
8.2 The allusion of winning by diplomacy
8.3 Sun Tzu’s interpretation of winning by diplomacy
8.4 The interpretation of winning by diplomacy in business competition
8.5 Business cases of winning by stratagem
8.6 The reviews of winning by diplomacy
Chapter 9 Winning by energy：seeking energy and creating synergy
9.1 Interpretation of the title
9.2 Allusions of winning by energy
9.3 Sun Tzu’s idea of winning by energy
9.4 Application of winning by energy in business
9.5 Winning by energy in business: three cases
9.6 The review of winning by energy
Chapter 10 Winning by the indirect method: Maintain the direct method but use the indirect method to win
10.1 Interpretation of the title
10.2 A story about winning by the indirect method
10.3 Sun Tzu’s interpretation of winning by the indirect method
10.4 Winning by the indirect method in business competition
10.5 Business cases of winning by the indirect method: three cases in business competition
10.6 The reviews of winning by the indirect method
Chapter 11 Winning by focused strength: Pursuing a victory with strength and power of concentration
11.1 Explanation of the title
11.2 An ancient Chinese story: Tian Ji’s horse racing
11.3 Sun Tzu’s elaboration of winning by focusing strength
11.4 Interpretation of winning by strength in business
11.5 Case study of winning by focused strength：four business cases
11.6 A further probe into Sun Tzu’s thought of winning by focused strength
Chapter 12 Conclusion: There should be no sequelae to victory
12.1 Review of the course
12.2 The secret to winning in business
12.3 Business case: Huawei won’t be Genghis Khan
12.4 Vision of complete victory: Embracing a new era of harmonious competition
Chapter 13 Final exam
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