第一章课程简介/Course Introduction

We will introduce the general structure of this online course.

●1.1课程简介/Course Introduction

The purpose of designing this course, learning objectives;
How you will be assessed for the final grade;
What we are going through during this course.

第二章设计与创新/Design and Innovation

We will introduce some concepts of design and innovation and start the learning activity one.

●2.1Module 1 introduction

How do designers approach a paradox?
Learning activity one

●2.2Incremental and radical innovation

HCD is exclusively suitable for incremental innovation.
Only changes in meaning or technology can lead to radical innovation
In particular, changes in meaning define the so called design-driven innovation
Changes in technology can introduce you to the innovation network.

●2.3Design, complexity, and systems thinking

The problem is OPEN, as it has no boundaries – Who should be accountable for the poor result? Who originated the problem?
The problem is COMPLEX, as it consists of many elements and relationships - Which elements should I cut and remove from the system to solve the problem?
The problem is DYNAMIC, as it changes over time - Maybe we find a solution to the problem, and immediately afterwards a new policy prevents us from resorting to that solution.
The problem is NETWORKED across organisations.

●2.4Three ways of thinking

Three ways of thinking and Deduction
Induction
Abduction
Designerly abduction

●2.5Driving innovation through Design

Know the past;
Question assumptions;
Future meanings

第三章设计与战略/Design and Strategy

We will introduce the concepts around strategy, and start the learning activity two.

●3.1Module 2 introduction

Learning activity two
Segmentation–targeting–positioning (STP) process

●3.2Design and Innovation Strategy

what is innovation?
The three innovation strategies
Managing by Design

●3.3What's Strategy

What's strategy
Vision vs Strategy
Look at the strategy from four prospective
Strategy development needs a combination of logical analysis and business intuition

●3.4Understand the Mega Trends

Mega trends
Long-term strategy development

●3.5Corporate Strategy

Market-based perspective
Value-based perspective
Resource-based perspective
Corporate portfolio management

●3.6Business Unit Strategy

Business unit strategy focuses more on competitive advantages
Business unit strategy framework

第四章设计与创业 Design and Entrepreneurship

We will introduce you the concepts about teams, entrepreneurial processes, and business planning as well as the story of one entrepreneur. You are encouraged to start your learning activity three.

●4.1Module 3 introduction

Learning activity three

●4.2Two approaches of entrepreneurial process

Causal vs Effectual model
Three elements of effectual problem space

●4.3Teams

What is TEAM?
Team Building

●4.4Business Planning

Content and objectives of business planning
Business planning process
Financial components of a business plan
Key learning points summary of business planning

●4.5Talks from Entrepreneurs

Me and my entrepreneurship story
How to start a business

●4.6课程总结/Course Summary

Learning activity 4